5 Reasons You Need To Start Using Facebook Ads

I’m sure you’ve heard it before – “Are you advertising on Facebook?”

For those who have answered “No” you may think that Facebook won’t fit into your business model, or it won’t reach the correct audience. Or perhaps you tried it years ago, and your efforts were unsuccessful.

We are here to say give it a (or another) try! Below are the top 5 reasons why you should start using Facebook advertising.

Reason #1 – Facebook Ads are Effective

Marketers and businesses are spending more and more on social media advertising.  In fact, it was predicted that U.S. social advertising spend was to increase to $11 Billion in 2017 (up from $4.7 billion in 2012).

In fact, 96% of social media marketers use Facebook and believe that these ads produce the best ROI for their clients!

Some big name brands, as well as some small businesses (both B2C and B2B), have seen massive returns on these ads!


Reason #2 You Can Refine Your Audience

Facebook is truly amazing for advanced audience targeting. Unlike Google AdWords, which has a limited interface for audience targeting, you can narrow down your audience on Facebook to their interests, demographics, locations, behaviors, likes, and visits to your site.

This is extremely useful if you know your target audience.

Not sure who your target audience is? You can experiment exposing your ads to different audiences and compare!


Reason #3 – Remarketing

Now, remarketing is not something unique to Facebook, but this is an excellent feature that Facebook offers for even more advanced targeting.

What is remarketing? You can embed a code from Facebook that can track users that visit your site and then display your ads to these users on their facebook.

I’m sure you have experienced remarketing in the past – you visit a website once and their ads follow you all over. If done correctly, your traffic from remarketing will be more effective than campaigns with no remarketing. This is because the user is already familiar with your brand and product/service.


Reason #4 – More Affordable Than Other PPC Campaigns

Although there will always be a place in the market for AdWords, and other PPC campaigns, Facebook ads can be as cheap as a couple of cents per click or per impression (based on what you decide to target your ads for). Once optimized, these campaigns can be extremely effective (see point #1). You can start seeing results with $100 or less!


Reason #5 – Highly Customizable Ads

You can customize your ads based on what your ultimate goal is. Do you want to get more page likes? Do you want someone to click on a link to your website? Are you looking for brand awareness? There is an ad type for that!

You can also choose to show a carousel of images, display a video, or a static image and more! They are constantly adding more ways to display your ad content for more engagement.

Not sure which one to use? Run a few campaigns and compare their effectiveness!


Google+ Postings & Google My Business

As a company that helps clients with website design and marketing, including SEO and social media services, OneClick believes in the importance of Google+. Many of our clients, however, wonder whether or not posting on Google+ is necessary. Although the number of active Google+ users consistently falls behind popular social media sites like Facebook, Instagram, and Twitter, it can still give your business a leg up on the competition.

Here are the advantages of Google+ for online marketing and search engine optimization:


1. Better search engine results
Since Google dominates the search engine market, and Google+ is their social networking site, Alison Zeringue of Marketing Land suggests you “play in their sandbox.” Having a Google+ page for your business means staying ahead—or above—the competition in Google search results.


2. Your business will be “treated better” by Google during user searches
If your business has a Google+ page, especially with reviews, Google can post basic information (such as a picture and your average star-system rating) at the top of the search results in their “carousel.” This means users can see information about your website without having to click on anything. It’s easy to read, and is placed above the organic list of search results for companies that didn’t join the Google+ party, making it convenient for the searcher and more likely to be seen. See example:







Similarly, the Google+ “Publisher” markup feature makes it so that when someone runs a Google search for your business, Google pulls information from your Google+ page to create a “Knowledge Graph.” See example:







3. Google+ is linked with other popular sites and platforms
Google+ is, of course, linked with Google, the most popular search engine. But Google also owns YouTube, the most popular video website and one of the most popular social media platforms, as well as their email service Gmail, which has over 1 billion users.

Connecting Google+ posts with YouTube can mean that your posts—in this case, videos—will be seen by more people. And if any of your target audience uses Gmail, they can see your Google+ posts integrated right into an email. Not only is this feature visually appealing, but it includes easy, clickable links, as well as a ‘follow’ button and recent posts on your business’ Google+ page.


4. Cater to specific audiences
One of the features of Google+ is called “Communities.” This allows users to be a part of groups and get updates on their hobbies and interests (i.e. yoga, cats, etc.). Through your Google+ page, your business can get involved in these online communities (via forums, etc.) and gain recognition from your target demographic. You can also start your own “community.”


5. Google My Business posts
Within Google+, there is a tool called Google My Business. This allows you to see your Google ratings and reviews, statistics, and create posts that are slightly different than regular Google+ postings—they actually show up in searches, right under the “Knowledge Graph”.  These posts are usually used to announce or market promotions, specials, new or popular products, and upcoming events. Google My Business posts are also great for taking reservations and attracting signups for memberships and newsletters. Posts include different call-to-action (CTA) buttons to choose from, including “learn more,” “get offer,” “reserve,” “buy,” or “sign up.”

Google created this tool to help small businesses—that aren’t as familiar with SEO practices—show up in local searches. See example:



From “Knowledge Graphs” to Google My Business, Google+ is an integral part of marketing your business online for search engine optimization (SEO). That’s why OneClick recommends creating a Google+ profile for your business and posting to it regularly, just like we do for our clients! Happy posting!

Beware of SEO Scammers

SEO Scam Callers Claiming to Be Google

Beware of spam callers calling your business claiming to be Google (or third-party representatives of Google) saying that you need immediate SEO help or else your site will be shut down or blocked from search engines. This is not Google, but a scam to look out for.

One Click, Inc. has been notified by clients that these calls are sometimes received shortly after launching their new website. This is, in fact, a sign that your new site is being seen on Google, and fly-by-night opportunists are hoping to take advantage of the new launch by asking you about your website and financial information and trying to sell you something that you are already paying for; however, these scammers will not and cannot deliver the services they are promising. They often use jargon, threats, and urgency to attempt to extract money from individuals over the phone.

Some scammers will use tricks that might boost your rankings for a day or two, such as stuffing pages with an unnecessary quantity of key terms; however, Google knows this trick and will quickly push your website to the end of the results when someone tries to run a search for your site or its contents. In some cases, your website will no longer show up in search results at all.

Do not be a victim of this scam. Stick to a professional brick-and-mortar agency that you can reach out to and meet with at any time. At One Click, we are a full-service, brick-and-mortar website company!

Contact Form Spammers

There are also scams in which so-called SEO specialist “spam” your website’s contact form. Do not trust strangers who excessively and aggressively attempt to contact you or your business through your contact form. When it comes to SEO services, you need to know:

  • Who your provider is
  • What they are doing
  • When they are doing it
  • Where they are located
  • How to meet with them
  • The results of their efforts reported monthly to you

These are promises we make to you here at One Click. We use conservative, “white hat” SEO methods that strictly follow Google’s guidelines for search engine ranking. As those guidelines change several times per year, we keep an eye on things and make adjustments as needed to maintain or reclaim your rankings (should one of Google’s updates negatively affect your website’s rankings). As we play by the rules and stay up to date, we have yet to have any of our clients severely negatively impacted, whether by Google’s changes or our own SEO practices. Unlike scammers, One Click will not use tricks that will push your website to the back end of search results, nor will your website ever be banned—not on our watch!

If you receive one of these phone calls or submissions to your website’s contact form, do not provide the sender with any personal or financial information. To protect yourself, One Click recommends that you hang up, or simply don’t respond.

New Virus Attacking Businesses

On Tuesday, June 27th, a new malware cyber attack called Petya was launched across the world. Another malware called GoldenEye was thought to be responsible, but was discovered to be a different malware that’s similar to Petya, having borrowed Petya code.

The Petya virus is mostly a concern for businesses, big and small, especially if a business uses Microsoft Windows/Windows PCs. It spreads from computer to computer by taking advantage of the EternalBlue exploit, and was said to have started from a Word document attachment. PowerShell Scripts might have also been used to generate the attacks.

Within the first couple days of its release, the Petya cyber attack affected multiple countries and infrastructures, such as Merck in the US and Chernobyl in Ukraine. It has also affected Germany and Norway.

This malware attack is considered particularly dangerous compared to other attacks, due to its elevated level of aggressiveness. It is also similar to the WannaCry attack in its speed and number of infections, and that it uses WannaCry’s self-propagating feature on top of its own layers of encryption.

To read more about how you can protect yourself and/or your business from malware attacks, click here.