Google Algorithm Updates October 2019

October 2019 Google Algorithm Updates

It was quite the busy month for google late September going into October – let’s take a look:

Late September – Google Core Update (Might have rolled into October)

The September 2019 Google Core Update rolled out in Late September. Google announced this update, which typically only happens with larger core updates. This time, Google told us that there is no direct fix to this if your website fell in rankings – but gave some advice on how to regain ranking. Here is an article on Webmaster Cental blog about this. We suspect that this update is mainly due to the content on websites.  This update seemed to roll out slowly as people did not see this hit immediately after the announcement.

 

Bert Update – October 22, 2019

BERT is an update to the RankBrain algorithm. This is an update that uses artificial intelligence to sort out search results and tries to make a more intuitive experience for searches. It uses machine learning to determine what keywords are similar. This way, if websites that don’t necessarily have the exact keywords the search has, but the content is similar, it can show up on searches. In short, the algorithm interprets what you are searching for instead of just using those exact words to find results.

BERT is an enhancement to this algorithm. It tries to understand a search query at a deeper level based on context. Search Engine Journal has a great example of this:

 

An Example of Context and BERT

The phrase was “how to catch a cow fishing?

In New England, the word “cow” in the context of fishing means a large striped bass.

A striped bass is a popular saltwater game fish that millions of anglers fish for on the Atlantic coast.

So earlier this month, during the course of research for a PubCon Vegas presentation, I typed the phrase, “how to catch a cow fishing” and Google provided results related to livestock, to cows.

Even though I had purposely used the word “fishing” to provide context, Google ignored that context and provided results related to cows. That was on October 1, 2019.

Today, October 25, 2019 the same query results in search results that are full of striped bass and fishing related results.

The BERT algorithm appeared to have understood the context of the word “fishing” as important and changed the search results to focus on fishing related web pages.

 

This deeper understanding of the intent of the search will help google display more relevant searches.

Our Interpretation of what BERT will do to Our Client’s Websites:

Because Google is trying to create a deeper understanding of searches, we believe that if the content on each page is centralized around one concept and is easily readable, rankings should improve here. The only time we will see rankings potentially going down is if a search term that did not relate to the site is finally dropping off.  For example, if we have a client who has “Enterprise” in their business name, we will likely see traffic fall off (and rankings fall) from searches related to “enterprise rent-a-car” because the intent of the searcher is now understood.

We believe this update has a lot to do with voice search or google assistant searches. Voice searches tend to be longer than searches that are typed out, so google needs to learn how to interpret these searches and the intent a little better. We anticipate more updates of this style.

October in a Nutshell

It’s all about content that is targeted and intentional. Know your subject matter and target audience & create pages for each different topic.

Don’t know where to start? Contact us!

 

 

 

Top 10 Features of VOIP Phones

A Look At The Most Popular Features Of VoIP Phone Systems

Voice Over Internet Protocol (VOIP) phone systems have become a big part of daily corporate communications.   Although there are plenty of features that make VOIP phones a growing technology with increasing demand, here are some of our favorite features of VOIP phone systems:

Hoteling

Hoteling allows you to switch all of the information on one IP phone to another one. The voicemail, speed dials, and outbound caller ID is identical. Hoteling is an asset for people who perform remote activities. You can maintain access to your phone number without physically bringing your phone with you.

Integration with CRM’s

Ever wanted to integrate your phone system into your CRM to easily view what client is calling in & make notes in your CRM? This is possible with VOIP phone systems! Integration features include being able to launch calls in a single click and automatically linking a call to a customer record & logging the call in your CRM. Although this takes extra work during set up, this is certainly worth it!

Interactive Voice Response/Auto Attendant

Many VoIP phone system providers have interactive voice response in their virtual phone system platforms. Interactive voice response reduces the dependency on workers because automated voice menus can assist customers. Your clients do not have to wait several hours to speak with someone from your organization. Interactive voice response allows you to provide around the clock support to your customers.

Do Not Disturb

The Do Not Disturb feature can alleviate a lot of stress. You can use this feature to stop incoming calls. You can use it while you’re in meetings and conferences andalso have the option of asking the caller to leave the message on your voicemail or another option.

Multi-Office Integration

If you have multiple offices, VOIP is an excellent way to streamline your incoming calls. Transfer easily between locations and reduce the hassle of dealing with multiple phone systems – and possibly multiple phone system companies by using VOIP phone systems.

Virtual Extension

A virtual extension involves a voicemail box that does not belong to anyone. Voicemail boxes help you send and receive messages. You may find yourself having to answer the same questions. You can install a mailbox to answer some of the repetitive questions. You can also leave a message that the entire sales department can view. Virtual extension also comes with transcription, email notification, and voice to email capabilities.

Call Barging

Call barging allows a third party to overhear conversations and enter a call if necessary. Call barging enables you to stay aware of the service being provided to clients. Call barging also allows you to train new support team representatives. The call barging feature can help you manage a large amount of daily calls.

Coaching

VoIP phone systems allow you to consult with your employees while they are still on a call. You can monitor your employees’ on phone performance without interrupting anything. The whisper feature allows you to provide tips and advice to your employees while they are on the phone speaking with a client.

Call Queuing

The call queuing system is a great feature for organizations that have a lot of customers. You can put callers into an automated queue and have support staff consult them. You can add custom greetings for your clients while they are waiting to speak with someone. A call queuing system can help you provide flexible support to your customers.

Busy Lamp Field/Presence

Busy Lamp Field is a light that appears on someone’s VOIP phone while you’re on a call. Busy Lamp Field can help you avoid wasting time and energy by allowing you to check on someone and see if they are busy within seconds. Busy Lamp Field can also help improve customer service – by checking to see if someone is already on a call without putting a customer on hold, you can maximize your customer’s experience.

 

VOIP phone systems are highly customizable to meet your business needs. Contact our VOIP specialists to see what a phone system upgrade can do for you!