How to Expand Your Local Marketing Reach

Today’s marketing helps your business reach more people than ever. However, businesses sometimes forget how much customers interact with local campaigns. Learn to take advantage of both traditional and online tools to expand your brand and reach your local audience.

Master SEO

Over the years, successful companies have learned how to take advantage of local searches through SEO. Here are a few tips to improve your site’s performance and its local reach:

  • Optimize your Google Business Account: Improving your Google Listing can improve both your rank on Google Maps and help your business gain ground on local Google searches. If you haven’t already, create your My Business Account with Google. Keep this account up-to-date and post regularly.
  • Get Glowing Reviews: Be sure to encourage reviews from your customers in-person and online. When engaging with online posts, respond promptly and professionally.
  • Create Content Based on Local Events: Writing blog posts responding to new stories or community interests can improve engagement with your business and improve your SEO with local searches. Including local keywords in your site also makes your business more relevant.
  • Use Backlinks and Location Pages: Backlinking to quality websites helps your business appear in “snack packs” of localized results. Location-specific pages help locals find your business if you have multiple locations. However, be sure to include custom content on each of your location pages.
  • Optimize SEO for Voice Searches: With voice command speakers and software becoming more common, it’s important to make sure your site is formatted to catch these kinds of searches. To help catch more of these, your site should be mobile-friendly and its metadata should account for more conversational words and question phrases (who, what, where, when). You can also create blog posts that specifically answer voice-based queries.

 Source: https://mailchimp.com/marketing-glossary/seo/ 

Don’t Neglect Traditional Marketing

Some of the best ways to engage with local customers are as old as time. People respond to content that reflects their personal interests. Traditional marketing offers businesses a way to interact with locals more personally. Old methods like asking for reviews in-person, supporting community events, and even mailing flyers can significantly increase local engagement. In fact, direct mail can give you an incredible 1,300% ROI.

Source: https://www.podium.com/article/marketing-channels/ 

Community Outreach

Learn to engage with your local community through community outreach. Community outreach allows your business to interact with the community in a positive way. Here are a few great ways to reach out:

  • Get involved with community programs
  • Pick a cause for your business to support
  • Create a mentor program for interns and new employees
  • Partner with local schools and promote student events

Source: https://www.hatchbuck.com/blog/small-business-philanthropy/ 

Focusing on local marketing allows your business to find more overall engagement. Collaborate with your marketing and outreach team to see how you can optimize your business for local searches. You can also work with localization specialists to help optimize your online presence. Small improvements can provide amazing results!

Need extra help with your SEO? Check out our services!

What To Look For In A VoIP Provider

voip providers

VoIP Provider: Serving All of Greater Milwaukee, WI and the Midwest with Quality, Affordable VoIP phones and service!

As you start investigating the move to VoIP phone service, you may have many questions about selecting the best phone provider for your area. Work with a value-added reseller because they are experts at tying all the pieces together so that you get the customized service that best meets your needs. There are several factors to keep in mind when choosing your VoIP service provider.

FCC Certified and Compliant

When you pick up the phone during an emergency, you want a dial tone. Working with a provider who is FCC certified and compliant helps ensure that it is going to happen. A VoIP service provider must clear many hurdles before receiving this certification, and you can be sure that they have by consulting a current VoIP providers list. One thing that FCC certification ensures is that you can reach E911 in case of an emergency. If you do not provide this essential service to your employees and customers, you may find yourself facing legal problems. Additionally, it is the right thing to do.

Upstream Carrier

It is common for VoIP providers to use many different upstream carriers. Providers that you are considering should be willing to show you their worldwide list that is fully compliant. Additionally, there should be lots of redundancy built into the system so that if one area is busy or has suffered some disaster, your call automatically reroutes to an available service.Confirm that the upstream carrier owns and manages the phone number. If they rely on another company to provide the numbers to them, you may lose your number if they choose to stop doing business with that supplier. Losing your number can cause enormous problems for your business as you would have to redo any advertising containing that phone number. Additionally, your current customers may think that you went out of business when they cannot reach you at your existing number.

Even if the upstream carrier and the provider are still working together, your business may get caught in a number audit resulting in your business losing its current phone number.

Contract-Free

If the VoIP provider requires you to sign a contract, especially a long-term one, a warning flag should go up instantly in your mind. Some carriers make customers sign contracts because their customers want to flee for better service from other companies.

Contact us today as we want to be your VoIP provider. We give each customer outstanding customer service with the best PBX software for just $23 per month after taxes per phone line. We will never ask you to sign a contract because we keep our customers by providing a superior product backed by an unstoppable customer service team.

Looking for An Alternative to Zoom? Try Your VOIP Phone System

alternatives to zoom

Are you frustrated with trying to use Zoom for your business during this new work-from-home era? Unless you buy a costly subscription plan, you are limited to 45-minute meetings. Many have raised security concerns, and you can never see all the participants at the same time. Zoom is not alone. Google Meetup and other platforms all have frustrating limitations. There are many advantages of mitigating your video conferencing to a VoIP system.

Costs

If you are spending a bundle on producing web conferences, doing them on a VoIP phone system eliminates most of those costs. You can take the monthly subscription cost out of your budget. You will never pay an extra fee if you have technical questions about your VoIP service, while this can often come at a high cost when you work with a web conference service.

Improved Visibility

When you use a VoIP phone system, you not only lower the cost, but you also make your presentations more user friendly because they are using Zoom alternative hosts that they are already comfortable using. You can set it up so that everyone within your organization can view the presentation. At the same time, you can see what your team is doing. There is no limit to the number of people who can be on the Zoom alternative host at one time, so you can easily connect with those you need to be involved.

Increased Security

Eliminate employees from claiming that you never told them that because each session records automatically. Furthermore, if your employees need to go back and review exactly what they are supposed to be doing or the company’s viewpoint on a subject, they can quickly check the recording on this Zoom alternative hosts. It is also straightforward to share tools with different employees within your organization, which automatically creates better teamwork between individuals and departments.

User Friendly

You may have employees who do not like technology, but this Zoom alternative host is incredibly user friendly. This system encourages employees to relax and get to work. Additionally, the more relaxed your employees are with the technology, the more they can open up and think creatively, which usually leads to better solutions.

 

If you are ready to discuss Zoom alternatives, contact us today. We are committed to providing white glove customer service to each of our clients. You will not believe the low cost that is available to you for this high-quality service.

Google Algorithm Update December 2020

 

Google Algorithm Update December 2020

Google gave webmasters a gift on December 5, 2020, when they rolled out a broad core algorithm update. While some welcomed the changes amid a busy holiday season, others groaned loudly. Google even changed it a little late in the month. Here’s what you need to know about Google algorithm updates occurring in December 2020.

Google Properties Claim Even More Space

Throughout 2020, Google continued to claim more of the space on search engine pages for properties that they owned, such as YouTube, and that is particularly noticeable with this update. Meanwhile, direct competitors, such as Amazon, took a hit.

Original Well-sourced Content

Another group of big winners with this core update are sites providing great original content that is well-sourced. You need to be working with experts in your field to stay up-to-date and providing that to your target audience in bite-size pieces that they can easily understand. The content needs to be presented in a manner that your target audience will find interesting and helpful. Be particularly careful that your heading matches as close as possible what a searcher is looking for when they enter a phrase or word into Google’s search engine results page.

Content Structure

Concentrating on your headings and content structure across your entire site may pay huge dividends because this update seems to be more sitewide than more recent updates where individual pages won or lost.

Ads

Many sites that lost ranking during this Google core update had intrusive ads interfering with the user experience. Look at your site if you allow ads to display to make sure that they are out of the way of users getting to your main content. Some sites with lots of gambling and alcohol ads took a particularly hard hit during this update.

Google Eliminates Penalty Reporting

Be aware that manual penalties are no longer available on your Google dashboard. It is not that Google has stopped looking at the things outlined in the Google User Rater Guidelines, but they have stopped letting you know what you are doing wrong.

What Can You Do If Google’s December Core Algorithm Update Felt Like Coal?

If your site took a hit during the December update, then you may have felt like Google gave you coal instead of a present. If that is the case, make sure you have sourced every fact with a reliable source. Look at your about page to ensure that it paints an extremely clear picture of your company and its purpose. Compare yourself against those who jumped ahead of you to determine what they are doing differently and copy their methods without stealing their content. Be sure that your content is well organized with titles and subheadings that tell the reader precisely what they will find there.

If you need help, contact us. We will be glad to help.

Should You Switch to a VOIP Phone System? Absolutely! And Here’s Why

You have probably upgraded many things about your business, but have you upgraded your phone system? If you are still relying on a landline for your business, it may not be reflecting positively on your corporation.

Assuming you have high-speed internet and enough cable bandwidth, VoIP may be an excellent addition to your operation. After all, your phone system is one of the most important ways to connect with your customers.

Cost

Some businesses think that making the switch to VoIP will be too costly. The truth is that small-and-midsize corporations save about 45% annually when they make the switch, and large businesses save even more.

Once you convert to the cloud, there is less upkeep and government regulations.

Remodeling and rearranging your business becomes more manageable because there are fewer wires to deal with when putting up or taking down walls.

Scalability

If you have a seasonal business or are going through a rough time, but you know it will come back strong, then VOIP allows you to scale your phone service to meet your current and future needs.

Additionally, you have the option of choosing your area code, so you can opt to make your business appear local to many people by choosing several.

Features

Depending on the VoIP service you choose, you can find options with an endless number of features. Most will convert faxes to regular phone calls, so you no longer need to pay for a dedicated fax line.

The majority can also turn phone calls into emails so that you can read them. You can set them to forward your calls to wherever you are working, so you will never miss an important call.

The list of features is almost endless, and you can efficiently train your staff to use a VoIP phone system.

 

Flexibility

You can be answering phone calls from a beautiful sandy beach instead of a snowy office where you skidded your way to work. If your area is impacted by a governmental executive order, a fire or some other type of disaster, you do not lose your phone service.

You also have the flexibility to decide when and where your phone should ring. For example, you can have the first few rings go to your office and the next couple to your cell phone. Then, if no one answers, you can even have your computer answer the phone.

Ready to make the switch? Contact us today. You will be thrilled that you did.