Top 10 Ways To Boost E-commerce Sales

Increase Your E-Commerce Sales

Moving customers through the sales funnel is key to your e-commerce business. Yet, it can be challenging to connect with them and convince them that you have the right answer to their issues. Since your target audience is never without their smartphones with the internet on it, you must connect with your customers each step of the way. The companies who do it best are successful. Some techniques have proven more successful than others, so you will want to be sure and use them.

1. Connect With Your Target Audience Where They Are

The more you keep your company’s name at the forefront of your audience’s minds, the more likely they are to think of you when they need your products. Almost every company can benefit from posting on Facebook regularly. The best time to post depends on your type of business. Consider these survey results:

  • Consumer goods- Wednesdays at 1 p.m. and Fridays at 11 a.m.
  • Media- Tuesday, Wednesdays and Thursdays at 5 p.m. Friday at 8:30 a.m.
  • Education – Wednesdays at 9 a.m. and Saturdays at 5 p.m.
  • Nonprofits- Wednesdays and Fridays at 8:30 a.m.
  • Technology – Wednesdays from 9-to-11 a.m.
  • Healthcare- Wednesdays from 10 a.m.-to-12 p.m.
  • Finance – Wednesdays at 12 p.m.
  • Recreation – Tuesdays at 2 p.m., Wednesdays at 1 p.m. and Fridays at 11 a.m.

2. Use Influencers to Create Buzz Around Your Company

You can change a lot of people’s minds when the right influencers are promoting your company. If you are a small-to-mid-size company, consider using multiple influencers that have a smaller following. Before hooking up with an influencer, spend some time learning about their followers as you want their followers and your target audience to match as closely as possible. If you are working with a limited budget, adding small influencers can help you attract more attention.

3. Employ Instagram-worthy Photos

While you can find plenty of free photo sites, they will not have the same impact as having a professional take photo of your products. Design each image to have an emotional effect on your target audience. People love to see themselves when they look at your photos, so choose options that feature people like your target audience. Select images that help to emphasize the unique selling points of your products.

4. Utilize Structured Data

On average, creating structured data for each of your web pages increases click-through rates by 43%, impressions by 1% and average position by 12%. Part of the reason is that your site is more likely to get selected for one of Google’s unique features, such as their shopping carts, knowledge panels, and other notable aspects appearing at the top of their page. They make the process simple by offering an easy-to-use tool to add to your code. If your site operates on WordPress, you can even use a tool to take most of the manual labor out of the process.

5. Garner Reviews

Over 70% of customers read online reviews before making a purchasing decision, with the average customer reading 10 reviews before deciding on the product meeting their needs the best. Therefore, you should make it easy for customers to find your reviews by claiming sites where your customers are most likely to look. Create ways to make it easy for customers to leave reviews when they are happiest with your products. Be sure to react to the reviews left regularly. Customers usually ignore reviews written more than three months ago, so you must keep harvesting new reviews an ongoing priority. Depending on your industry, some sites you may want to claim include:

  • Yelp
  • TripAdvisor
  • Better Business Bureau
  • Angie’s List
  • Choice
  • Amazon Customer Reviews
  • Consumer Reports
  • Manta

6. Claim Your Google My Business Page

If you have not already done so, you need to claim your Google My Business page. This location is one of the first places where customers will leave reviews, and you will want others to read those reviews and your responses. Not only does your target audience member see this pop up when they Google the name of your business, but Google is also more likely to pull from this section when they are creating their unique features. Therefore, you should take the time to optimize your listing. Start by filling out your business profile. Take advantage of Google Posts to promote sales, information and other details about your business. As with other reviews, you should be responding to the reviews regularly. You should also write your business description carefully so that it contains your most important keywords without looking spammy.

7. Create a Strong Navigation System

Do not frustrate your customers by making them spend hours on your site before they arrive at the products that they are most interested in buying, or they will head to your customer’s site. Most people look at a webpage in an F pattern. Imagine an F appearing on your page and put the product’s critical details somewhere along that imaginary line. If you have many products to offer, consider letting them lazy load as you only have about two seconds to get your website loaded before your customer heads to your competition. In order to encourage sales, it takes a great product described using your company’s tone by an outstanding copywriter on a well-designed page.

8. Offer a Secure Buying System

Almost 70% of shopping carts are abandoned, but you can do things to lower that number. Start by looking at your additional costs, such as shipping and handling, to see that you have them set at reasonable fees. Offer the customer a small reward for giving you their email address early in their visit and automatically complete this part of the form. Gather only the information that you need to complete the sale. Give your customers an opportunity to checkout as a guest. Allow customers to pay in as many ways as possible. Complete the steps to get an SSL certificate on your site. Provide straightforward ways to reach your customer service and equip the agents to answer most questions.

9. Give Your Customer More Than They Expect

There are many ways that you can give your customers more than they expect. Even if you must raise your prices a little, consider offering free shipping or free shipping over a reasonable dollar amount. Create opt-in offers that allow you to capture their email address. Suggest packages that give customers bargains if they buy more at one time.

10. Make Use of Remarketing Techniques

One of the keys to successful remarketing is to hyper-focus on what pages a customer visited. For example, if a customer reads one blog and left, you will want to capture them with a general message. Alternatively, if the customer visited several pages and looked at products in one of your categories, target them specifically with content fitting that category. Spend some of your resources retargeting customers who have brought from you in the past. Assuming they were happy with their first purchase, they are more likely to return and statistics show that they will usually buy more at one time.

Keep these tips in mind and watch your e-commerce business thrive. If you need help implementing them, be sure to contact us.

Google Algorithm Updates March 2021

Google Algorithm for March 2021

Google started the month with an update to their page speed score and released lots of news during the month. Let’s look at all the various things that happened in the world of SEO during March 2021.

Google Page Speed Updates

While you may have taken steps to improve your page speed, Google changed how they measured it, so everyone got an instant reward. Since Google is now using HTTP/2 protocol to gather page speed, you should be using an HTTP/2 host. If your host is only HTTP/1.x, then you need to find out how to activate the HTTP/2. Once activated, be sure to test it with a tool like Google’s Lighthouse to be sure it is working.

Core Web Values Update

When Google introduced Core Web Values in December 2020, many websites struggled to meet those requirements. Google announced on the last day of March that pages with the best content would still outrank pages with worse content, regardless of the Core Web Value score. It is still a great idea to work towards improving your site’s score.

Evasive Ad Content

Google is extending its Evasive Ad Content policy to include text in domains, subdomains, and logos. It also prohibits using UNICODE characters in ads unless they deem that those characters add value to ad viewers.

URLs Too Similar

Google’s John Mueller says that if the company crawls two pages and discovers that they contain similar content, they assume that all pages with a similar URL structure have duplicated or very similar content. This mainly comes into play with websites containing city names. For example, you may have very similar content on pages listing hotels in a big city and its suburbs. If that is the case, then Mueller suggests that you use rel canonical. Then, Google recognizes that each page is essential and keeps it indexed.

Google’s Rich Result Page Updates

Google made two changes to their rich result pages, impacting your report in the Google Web Console. There are new requirements in job posting structured data. These changes are likely a result of Google releasing its Career Certification Courses. The second change is that the company is now checking FAQ and Q&A structured data below the root level. In both cases, the company will issue warnings and advice on what you need to do to fix the problem.

Site Going Offline

If your site is going offline for a few hours, you should use a 503 server status code. This has been standard practice for a long time, but if you know that your site will be down for several days, then Google says that you should upload a temporary, static version of your important pages. If going offline is unexpected, you can use Google’s Wayback Machine to create these pages.

Property Promotion Ads for Hotels

Google now allows property promotion through their Google Ad Interface. Previously, the company owning the list had to be on Google’s whitelist. These ads are designed to show a property when a user does not have a brand preference but knows the geographical area where they want to stay.

No Limit for Title Tags

Google says that there is no limit to title tags’ length, and they refuse to suggest a length. While most titles are between 50 and 70 characters long because that is what the search engine displays correctly, Google says that title length is not a ranking factor. The company’s recommendation is to use titles that precisely convey what users will find on that page.

If you have questions or need help, then contact us. We are ready to assist you!