I’m sure you’ve heard it before – “Are you advertising on Facebook?”
For those who have answered “No” you may think that Facebook won’t fit into your business model, or it won’t reach the correct audience. Or perhaps you tried it years ago, and your efforts were unsuccessful.
We are here to say give it a (or another) try! Below are the top 5 reasons why you should start using Facebook advertising.
Reason #1 – Facebook Ads are Effective
Marketers and businesses are spending more and more on social media advertising. In fact, it was predicted that U.S. social advertising spend was to increase to $11 Billion in 2017 (up from $4.7 billion in 2012).
In fact, 96% of social media marketers use Facebook and believe that these ads produce the best ROI for their clients!
Some big name brands, as well as some small businesses (both B2C and B2B), have seen massive returns on these ads!
Reason #2 You Can Refine Your Audience
Facebook is truly amazing for advanced audience targeting. Unlike Google AdWords, which has a limited interface for audience targeting, you can narrow down your audience on Facebook to their interests, demographics, locations, behaviors, likes, and visits to your site.
This is extremely useful if you know your target audience.
Not sure who your target audience is? You can experiment exposing your ads to different audiences and compare!
Reason #3 – Remarketing
Now, remarketing is not something unique to Facebook, but this is an excellent feature that Facebook offers for even more advanced targeting.
What is remarketing? You can embed a code from Facebook that can track users that visit your site and then display your ads to these users on their facebook.
I’m sure you have experienced remarketing in the past – you visit a website once and their ads follow you all over. If done correctly, your traffic from remarketing will be more effective than campaigns with no remarketing. This is because the user is already familiar with your brand and product/service.
Reason #4 – More Affordable Than Other PPC Campaigns
Although there will always be a place in the market for AdWords, and other PPC campaigns, Facebook ads can be as cheap as a couple of cents per click or per impression (based on what you decide to target your ads for). Once optimized, these campaigns can be extremely effective (see point #1). You can start seeing results with $100 or less!
Reason #5 – Highly Customizable Ads
You can customize your ads based on what your ultimate goal is. Do you want to get more page likes? Do you want someone to click on a link to your website? Are you looking for brand awareness? There is an ad type for that!
You can also choose to show a carousel of images, display a video, or a static image and more! They are constantly adding more ways to display your ad content for more engagement.
Not sure which one to use? Run a few campaigns and compare their effectiveness!