Google Local Services – What is It and How Do I Sign Up?
Google is constantly coming up with new ways to display search results (and make money of course). One of their newest products is called “Local Services” and is for service-based businesses only and is another way for your business to show up 1st on google and get more overall exposure.
What is Google Local Services?
Google local services are ads that are catered to specific industries in the service sector such as plumbing, locksmiths, HVAC services, electricians & more. These ads show up towards the top of google searches and display your business, ratings & a link to call your service.
Once the searcher clicks on one of these listings, google asks the user to confirm the job they are looking for and where they are located. If your business fits the job description and the service area, the searcher will be able to view your listing in detail before calling your business.
What makes this service unique is that you pay per qualified lead instead of per click. This unique google product is slowly being released across the U.S. and we are starting to see these pop up in the Milwaukee area. Google also gives you the opportunity to dispute a charge if the lead is a spam lead.
Not only do you pay per lead, but there are no large lists of keywords to manage or A/B testing ad formats. This makes management easy, and if you have a PPC company managing these, much more affordable than traditional CPC ads.
Google Local Services show on both desktop and mobile devices.
Why Should You Sign Up For Google Local Services in Milwaukee?
Right now, there are not many businesses in Milwaukee using this – the less competition, the more likely you will grab a large portion of the leads looking for this service. We can’t guarantee this, but if you are one of a few businesses in your industry advertising, you may not even need to pay per lead because there are no paid ads ahead of you!!
If you are in the following industries, you can take advantage of these services in the Milwaukee Area:
- Appliance Repair Service
- Auto Service Technician
- Carpet Cleaner
- Event Planner
- Garage Door Pro
- HVAC Pro
- House Cleaner
- Junk Removal Provider
- Lawn Care Provider
- Pest Control Technician
- Pet Care Provider
- Pet Groomer
- Tree Service Provider
- Water Damage Service Provider
- Window Cleaner
- Window Service Provider
How Do Google Local Services Ads Work?
After signing up for their service and being approved by Google, you will set a weekly budget and are charged on a per lead basis. The lead cost is set based on the industry your business is in which will vary based on the category and market. Typically, you’ll see leads costing you from $5-$140 per lead.
Don’t want to pay per lead? This is possible! You can list your business for free with google local services, however, your listing will likely not show at the top of results – they show up below the paid ads and are not displayed as “Google Guaranteed”.
What is “Google Guaranteed”? Upon sign up, Google will screen your business which typically includes license and insurance verification & employee background checks. Once you are approved, you get a green check mark next to your listing saying you’re “Google Guaranteed”- the ultimate Google stamp of approval. Along with this “Google Guaranteed” stamp, if a customer is not satisfied with work quality, google may refund up to the amount paid for jobs booked through Local Service Ads. Google puts a lifetime cap of $2,000 for this coverage. You can read more about the Google Guarantee HERE
This Sounds Amazing! How Do I Get Started With Google Local Services?
You can start the sign-up process here.
You will fill out a form and google will let you know if the service you provide is currently available in the area you are located. If it is, you will then be able to estimate your spend to give you an idea for a weekly budget.
From there, you create your listing and Local Services Profile.
After that, you will then be asked to provide license and insurance details.
In order to be “Google Guaranteed,” you will need to pass the background checks and have your license and insurance details verified.