Google Algorithm Updates October 2019

October 2019 Google Algorithm Updates

It was quite the busy month for google late September going into October – let’s take a look:

Late September – Google Core Update (Might have rolled into October)

The September 2019 Google Core Update rolled out in Late September. Google announced this update, which typically only happens with larger core updates. This time, Google told us that there is no direct fix to this if your website fell in rankings – but gave some advice on how to regain ranking. Here is an article on Webmaster Cental blog about this. We suspect that this update is mainly due to the content on websites.  This update seemed to roll out slowly as people did not see this hit immediately after the announcement.

 

Bert Update – October 22, 2019

BERT is an update to the RankBrain algorithm. This is an update that uses artificial intelligence to sort out search results and tries to make a more intuitive experience for searches. It uses machine learning to determine what keywords are similar. This way, if websites that don’t necessarily have the exact keywords the search has, but the content is similar, it can show up on searches. In short, the algorithm interprets what you are searching for instead of just using those exact words to find results.

BERT is an enhancement to this algorithm. It tries to understand a search query at a deeper level based on context. Search Engine Journal has a great example of this:

 

An Example of Context and BERT

The phrase was “how to catch a cow fishing?

In New England, the word “cow” in the context of fishing means a large striped bass.

A striped bass is a popular saltwater game fish that millions of anglers fish for on the Atlantic coast.

So earlier this month, during the course of research for a PubCon Vegas presentation, I typed the phrase, “how to catch a cow fishing” and Google provided results related to livestock, to cows.

Even though I had purposely used the word “fishing” to provide context, Google ignored that context and provided results related to cows. That was on October 1, 2019.

Today, October 25, 2019 the same query results in search results that are full of striped bass and fishing related results.

The BERT algorithm appeared to have understood the context of the word “fishing” as important and changed the search results to focus on fishing related web pages.

 

This deeper understanding of the intent of the search will help google display more relevant searches.

Our Interpretation of what BERT will do to Our Client’s Websites:

Because Google is trying to create a deeper understanding of searches, we believe that if the content on each page is centralized around one concept and is easily readable, rankings should improve here. The only time we will see rankings potentially going down is if a search term that did not relate to the site is finally dropping off.  For example, if we have a client who has “Enterprise” in their business name, we will likely see traffic fall off (and rankings fall) from searches related to “enterprise rent-a-car” because the intent of the searcher is now understood.

We believe this update has a lot to do with voice search or google assistant searches. Voice searches tend to be longer than searches that are typed out, so google needs to learn how to interpret these searches and the intent a little better. We anticipate more updates of this style.

October in a Nutshell

It’s all about content that is targeted and intentional. Know your subject matter and target audience & create pages for each different topic.

Don’t know where to start? Contact us!

 

 

 

Top 10 Features of VOIP Phones

A Look At The Most Popular Features Of VoIP Phone Systems

Voice Over Internet Protocol (VOIP) phone systems have become a big part of daily corporate communications.   Although there are plenty of features that make VOIP phones a growing technology with increasing demand, here are some of our favorite features of VOIP phone systems:

Hoteling

Hoteling allows you to switch all of the information on one IP phone to another one. The voicemail, speed dials, and outbound caller ID is identical. Hoteling is an asset for people who perform remote activities. You can maintain access to your phone number without physically bringing your phone with you.

Integration with CRM’s

Ever wanted to integrate your phone system into your CRM to easily view what client is calling in & make notes in your CRM? This is possible with VOIP phone systems! Integration features include being able to launch calls in a single click and automatically linking a call to a customer record & logging the call in your CRM. Although this takes extra work during set up, this is certainly worth it!

Interactive Voice Response/Auto Attendant

Many VoIP phone system providers have interactive voice response in their virtual phone system platforms. Interactive voice response reduces the dependency on workers because automated voice menus can assist customers. Your clients do not have to wait several hours to speak with someone from your organization. Interactive voice response allows you to provide around the clock support to your customers.

Do Not Disturb

The Do Not Disturb feature can alleviate a lot of stress. You can use this feature to stop incoming calls. You can use it while you’re in meetings and conferences andalso have the option of asking the caller to leave the message on your voicemail or another option.

Multi-Office Integration

If you have multiple offices, VOIP is an excellent way to streamline your incoming calls. Transfer easily between locations and reduce the hassle of dealing with multiple phone systems – and possibly multiple phone system companies by using VOIP phone systems.

Virtual Extension

A virtual extension involves a voicemail box that does not belong to anyone. Voicemail boxes help you send and receive messages. You may find yourself having to answer the same questions. You can install a mailbox to answer some of the repetitive questions. You can also leave a message that the entire sales department can view. Virtual extension also comes with transcription, email notification, and voice to email capabilities.

Call Barging

Call barging allows a third party to overhear conversations and enter a call if necessary. Call barging enables you to stay aware of the service being provided to clients. Call barging also allows you to train new support team representatives. The call barging feature can help you manage a large amount of daily calls.

Coaching

VoIP phone systems allow you to consult with your employees while they are still on a call. You can monitor your employees’ on phone performance without interrupting anything. The whisper feature allows you to provide tips and advice to your employees while they are on the phone speaking with a client.

Call Queuing

The call queuing system is a great feature for organizations that have a lot of customers. You can put callers into an automated queue and have support staff consult them. You can add custom greetings for your clients while they are waiting to speak with someone. A call queuing system can help you provide flexible support to your customers.

Busy Lamp Field/Presence

Busy Lamp Field is a light that appears on someone’s VOIP phone while you’re on a call. Busy Lamp Field can help you avoid wasting time and energy by allowing you to check on someone and see if they are busy within seconds. Busy Lamp Field can also help improve customer service – by checking to see if someone is already on a call without putting a customer on hold, you can maximize your customer’s experience.

 

VOIP phone systems are highly customizable to meet your business needs. Contact our VOIP specialists to see what a phone system upgrade can do for you!

Why Local SEO Matters and How to Make It Work for You

Good local search engine optimization, also known as SEO, sends tons of free traffic to your business’s website and eventually to your store. However, because this tool is so simple, many business owners underestimate the importance of adding a local slant to their content. This is one of the biggest mistakes a webmaster can make when it comes to planning their site. Here’s a look at what local SEO is, why you should care about it and how to use it to increase both web and physical traffic.

Why Local?

Once upon a time, when people wanted to find a restaurant or retail outlet near them, they turned to the yellow pages. Today, business owners who want to attract more local traffic should adjust their websites to optimize SEO for local searches. The keyword phrases used on their site should reflect their location in the local market, allowing them to catch the interest of potential customers in their area.

Listing Your Business Online

When people these days look for goods or services in their local area, they turn to Google instead of the phone book. A full 76 percent of smartphone users who search for local businesses on the internet end up visiting the business the same day. 

Unfortunately, these impressive results aren’t enough to get some business owners into the game. A recent study showed that only 44 percent of local retailers had claimed their online Google My Business listing, thus taking advantage of the opportunity to improve their company’s online presence. Creating a Google My Business listing counts as one of the most effective ways to bring traffic to your local site, particularly if you use some industry-specific keywords in your site’s content. 

Long-Tail Keywords

Long-tail keyword phrases are the internet’s great equalizer. Here’s how they work. Suppose you’d like your website to rank for the keyword “mattress” because you own a bed and mattress store. There are hundreds of thousands of people who search for the word “mattresses” a month and competition is fierce. If you try to rank for that word, chances are you won’t succeed. However, you don’t need to. 

Let’s suppose that rather than using the keyword “mattress” on your site, you use a long-tail keyword phrase like “mattress stores in [your town].” Let’s further suppose that about 40 people a month search for that keyword phrase in your area. Now, consider what kind of chance your site has to rank at the top of the Google search. The odds have significantly improved. It’s also likely that the search will result in more sales because it attracts local people who are specifically interested in buying a mattress in your area.

Local Contest Incentives

People love freebies and contests. In marketing circles, few things do as much to increase your return on investment, or ROI, as having contests and giveaways. You don’t have to put up an elaborate or expensive prize in order to take advantage of this. Just offer some free merchandise or gift certificates to the people who visit your website. Ask them to redeem their prizes when they come into your local store. The local SEO search terms will attract people to your website. A pop-up or a banner advertising your giveaway will bring them in the door.

Make Your Metadata Local

Your site’s metadata such as the meta title and meta description help you to more fully optimize your website for a local search. These small but significant pieces of information give search engines a heads-up of sorts. When Google crawls your site, it will find these bits of information, and if you’ve added local keyword terms to your metadata, your site will get indexed accordingly.

Add Excellent Content to Your Website

Search engine results change constantly because webmasters sometimes update their websites daily. This means that even if you ranked yesterday for your local keyword of choice, you may not today. Adding new content to your site gives you a fighting chance of remaining at the top of the search engines. The easiest way to do this is to blog regularly. Possible blog topics include tutorials and product reviews. You can also write about the latest news in your industry. Of course, you should produce new content each time you add a new offering to your line.

Get Local Reviews

Review sites like Yelp can have an enormous impact on your local SEO efforts. Getting reviews for your business can be as simple as asking your customers to do it. Just make the request of them when they’re in your store. This will also help local customers looking for good local businesses online to come to your store because they’ve seen the good reviews.

Savvy webmasters know that localized content can make all the difference in how much traffic a website gets. Local keyword phrases, maps, and blogs that pertain to municipal or regional interests bring visitors first to a business’s website and ultimately into its brick-and-mortar location. When it comes to giving your business an inexpensive leg-up, few techniques can compete with local SEO.

Google Algorithm Updates August 2019

August 2019 Algorithm Updates

 

Google is constantly changing their algorithms daily, but we wanted to give you a quick breakdown of the most important updates that happened this August. Although not all of these updates are confirmed, these are what the search engine community views as Google algorithm updates for August 2019:

 

August 17th:

Moderate volatility detected beginning in August 16th and rolling into August 17 which signals a Google update. This update wasn’t as extreme as we have seen in the past, but enough for us to think that there has been an update over that weekend. This is not a confirmed update, but we rarely see these confirmed by Google.

A man by the name of “Bill Lambert” posted on SEO Roundtable warning the community hinting about a possible update on August 12th:  “We just had an all hands on deck meeting – Back to School update rolling out in the next 24-48 hours.”

 

August 29th:

A more volatile shift happened on August 29th. Again, there was a warning by Bill Lambert saying on August 20th: “There should be a big update dropping on the 29th or 30th. Last weekend’s test rollout passed all tests. All that I can say is try to get your website visitors to spend as much time on your website as possible,” – although not a Google confirmed update, there may have been a quality update done to shift websites with a lower dwell time down the ranks.

 

SERP Volatility Graphs:

Rank Ranger:

SEMrush:

 

 

 

MOZcast:

 

Learn more about Google algorithm updates on SEOroundtable.com

 

 

 

How to Get Your New Business On Google Searches – 5 Things You Can Do Right Now

How To Get Your New Business Found On Google

 

You have a brand new website for your brand new business – what now? How do you start generating business online? Follow the five steps below and you’ll get a jump start to having your business ranking online!

1. Create a Google My Business Page

A Google My Business page is the maps listings you see on Google maps when performing a search for places near you. Here is an example of what it looks like:

It shows you information about the business, hours, and also a link to your website. This is essential especially for any business that offers services to local businesses or people in a certain area.

To Set up Google My Business:

  1. Follow this link: https://www.google.com/business
  2. Sign in (you’ll need a Google account – you can create one as well by clicking “create account”)
  3. Follow the prompts to create the account:
    1. Enter your business name
    2.  Question: Do you want to add a location customers can visit like a store or office?
      1. This question is for Google to know if it should add a marker at your physical location so people can visit your shop or just list your service areas.
    3. Enter your address
      1. Google may ask you to move a marker onto your physical location
    4. Question: Do you also serve customers outside this location?
      1. Tell Google if you also make house calls or deliver to your customers
    5. List the areas you serve
    6. Chose the category that best fits your business
    7. Add your contact info
    8. Click “finish”
    9. Google will be sending a PIN number to the location you listed. You will need this to verify your business – this usually comes within five days

Optimize Your Google My Business Page

Make sure that you add pictures, a detailed description and make regular Google My Business posts to keep your profile up to date and looking appealing to your potential customers.

Don’t have time to optimize your Google My Business page? Contact us!

 

2. Add Your Business To Local Directories

 

Submit your website to as many local listing directories as you can. This influx of references to your website and business will help Google learn about what your business is, where it is located and who your target market is. Here is a list of local directories that you can submit your website to.

 

 

3. Submit Your Website to Google

It takes Google some time to recognize a new website, but you can speed up the process by submitting your website to Google. This involves setting up an account with Google Search Console.

To do this:

1. Go here: https://search.google.com/search-console/about and click “start now”

2. Sign in with your Google login

3. Click “add property” under the search dropdown

4. Under “domain”, type in your website domain (without the https://www.)

5. You’ll need to verify your domain. The easiest way to do this is to copy the TXT record and call your web host to ask them to direct you where to install this. Let them know that it is a TXT record that you’d like to add to your DNS for your domain.

(Not sure how to do this? We can help! Ask us for a quote to install your Google Search Console code!)

6) To submit your website, click in the search box at the top of the Search Console page, and type in your website url.

7) Google will bring you to a page where you can select “request indexing” – this will send off the request to Google to start crawling your website!

 

Be sure to check Google Search Console often – it will let you know if there are any errors on your website!

Need help analyzing your Google Search Console reports? We can help!

 

 

 

4. Make Sure Your Content Has the Right Keywords

Your website should mention both your services/products and service area somewhere on the home page – preferably the website page title and within a few sentences into your content. Take note of the “keywords” people use when walking into your storefront or asking you about your services. If you notice that people use a common phrase, make sure that the phrase is mentioned on your website.

Keep in mind that the home page is typically the most common page to rank first, so while this is happening, make sure that the most common services/keywords are on that page.

 

 

 

5. Ask For Backlinks

If you have any vendors or clients that could list you on their website, ask them to link to your website, and in return, you can link to their site. Websites or vendors that are in the same industry as your own will be the most beneficial.

 

 

These five things will help Google:
1) learn that your website exists and
2) know that your website is important to your service area
This will help give your website a quick boost – although it won’t guarantee a page one placement, this is an excellent start!

As a business owner, you are very busy and may not be able to perform these important tasks. We can help you rank on Google with our SEO plans!

Google Local Services in in Milwaukee – How To Get Listed

Google Local Services – What is It and How Do I Sign Up?

Google is constantly coming up with new ways to display search results (and make money of course). One of their newest products is called “Local Services” and is for service-based businesses only and is another way for your business to show up 1st on google and get more overall exposure.

What is Google Local Services?

Google local services are ads that are catered to specific industries in the service sector such as plumbing, locksmiths, HVAC services, electricians & more. These ads show up towards the top of google searches and display your business, ratings & a link to call your service.

Once the searcher clicks on one of these listings, google asks the user to confirm the job they are looking for and where they are located. If your business fits the job description and the service area, the searcher will be able to view your listing in detail before calling your business.

What makes this service unique is that you pay per qualified lead instead of per click. This unique google product is slowly being released across the U.S. and we are starting to see these pop up in the Milwaukee area. Google also gives you the opportunity to dispute a charge if the lead is a spam lead.

Not only do you pay per lead, but there are no large lists of keywords to manage or A/B testing ad formats. This makes management easy, and if you have a PPC company managing these, much more affordable than traditional CPC ads.

 

Google Local Services show on both desktop and mobile devices.

 

Why Should You Sign Up For Google Local Services in Milwaukee?

Right now, there are not many businesses in Milwaukee using this – the less competition, the more likely you will grab a large portion of the leads looking for this service. We can’t guarantee this, but if you are one of a few businesses in your industry advertising, you may not even need to pay per lead because there are no paid ads ahead of you!!

If you are in the following industries, you can take advantage of these services in the Milwaukee Area: 

  • Appliance Repair Service
  • Auto Service Technician
  • Carpet Cleaner
  • Electrician
  • Event Planner
  • Garage Door Pro
  • HVAC Pro
  • House Cleaner
  • Junk Removal Provider
  • Lawn Care Provider
  • Locksmith
  • Mover
  • Pest Control Technician
  • Pet Care Provider
  • Pet Groomer
  • Photographer
  • Plumber
  • Roofer
  • Tree Service Provider
  • Tutor
  • Water Damage Service Provider
  • Window Cleaner
  • Window Service Provider

Not utilizing Google Local Services, and don’t know where to start? We can Help!

 

How Do Google Local Services Ads Work?

After signing up for their service and being approved by Google, you will set a weekly budget and are charged on a per lead basis. The lead cost is set based on the industry your business is in which will vary based on the category and market. Typically, you’ll see leads costing you from $5-$140 per lead. 

Don’t want to pay per lead? This is possible! You can list your business for free with google local services, however, your listing will likely not show at the top of results – they show up below the paid ads and are not displayed as “Google Guaranteed”.

What is “Google Guaranteed”? Upon sign up, Google will screen your business which typically includes license and insurance verification & employee background checks. Once you are approved, you get a green check mark next to your listing saying you’re “Google  Guaranteed”- the ultimate Google stamp of approval. Along with this “Google Guaranteed” stamp, if a customer is not satisfied with work quality, google may refund up to the amount paid for jobs booked through Local Service Ads. Google puts a lifetime cap of $2,000 for this coverage. You can read more about the Google Guarantee HERE

This Sounds Amazing! How Do I Get Started With Google Local Services?

 

You can start the sign-up process here.

You will fill out a form and google will let you know if the service you provide is currently available in the area you are located. If it is, you will then be able to estimate your spend to give you an idea for a weekly budget.

From there,  you create your listing and Local Services Profile.

After that, you will then be asked to provide license and insurance details.

In order to be “Google Guaranteed,” you will need to pass the background checks and have your license and insurance details verified.

 

If you need help signing up, we offer management services! Contact Us to learn more!

 

Google Calendar is Down 6-18-2019

If you’re experiencing google calendar issues, you aren’t the only one.

Currently, our team at One Click is getting a 404 error upon loading calendar and our phone apps are only displaying random calendar events.

According to google’s Service Details at 6/19/19, they have reported “We’re investigating reports of an issue with Google Calendar. We will provide more information shortly. The affected users are unable to access Google Calendar.”

Google calendar is used by companies worldwide so we hope this is resolved soon! No other G suite apps seem affected.

Is your company affected by this outage? Let us know in the comments below!

 

UPDATE: GOOGLE CALENDAR IS BACK UP! at 12:13, google noted: “The problem with Google Calendar should be resolved. We apologize for the inconvenience and thank you for your patience and continued support. Please rest assured that system reliability is a top priority at Google, and we are making continuous improvements to make our systems better.”

 

Although we can’t fix this issue, we can help with general business IT issues – need help? Contact us!

Windows 7 Reaches End Of Life Next Year – What This Means And What Should You Do?

 

Microsoft Announces Windows 7 End Of Life  – What Does This Mean?

 

Once a new Operating System is released, Microsoft waits a few years before it retires their old system in order to streamline their security and software updates. After 10 years of support, this is now true of Windows 7.

When Microsoft announces End of Life for an operating system, that means that they will no longer release software updates, security updates, and software upgrades to their system.  Starting January 14, 2020, all computers on Windows 7 will no longer receive updates pushed from Microsoft that keep your computer safe and secure.

 

What Does This Mean for Me?

If you are still on Windows 7 after January 14th 2020:

  • Your Computer will be more vulnerable to viruses and malware
  • Microsoft Customer Service will no longer be able to help with technical support for your computer
  • Some programs may slowly stop working on your computer due to software updates to comply with windows 10
  • Windows Explorer support will discontinue on Windows 7 devices as well
  • Businesses running on Windows 7 may be susceptible to viruses that can cause data loss

 

What Should I Do With My Windows 7 Computer?

Your best bet to keep getting security updates and make sure your computer is as bug-free as possible is to move over to Windows 10.  You will need to purchase a license for this (or ask your computer technician to help you with this) and update your computer to Windows 10.

Not all computers can be upgraded to Windows 10. Microsoft listed their requirements on their website: 

Required Processor1 GHz or faster compatible processor
Required memory1GB RAM for 32-bit; 2GB for 64-bit (One Click suggests minimum of 8 GB RAM and to always use 64 bit)
Required hard disk spaceUp to 20GB available hard disk space
Required video card800 x 600 screen resolution or higher. DirectX 9 graphics processor with WDDM driver
Required connectivityInternet access (fees may apply)
Other system requirementsMicrosoft account required for some features. Watching DVDs requires separate playback software.
Additional system requirementsYou must accept the enclosed License Terms, also at microsoft.com/useterms

Activation required • Single license • 32 & 64-bits on USB 3.0 media included

 

If your computer does not meet those requirements, you may need to upgrade your computer, or buy a new one that can work with Windows 10.

If you need more time for your business to complete the Windows 10 migration, Windows 7 Professional and Windows 7 Enterprise users can purchase Extended Security updates until January 2023.  You can learn more about this on their FAQ’s page here

 

Need help upgrading your computer or business to Windows 10? We can help! Contact us or call 414-800-1002 and see what we can do for you!

SEO is More Human Than You Think

Search engine optimization sounds technical, but it’s more human-oriented than we think. Humans are on the other end of every search phrase, so it makes sense that the best strategy is to write engaging content. Google has stated this fact numerous times over the years in different ways. As long as you write good content and don’t use black hat SEO techniques, you don’t need to worry about being burned by an algorithm update.

Content is King

Original, valuable content is one of the most important aspects of your website and SEO. Google’s goal is to display high-quality, relevant web pages in the top 10 search results. These webpages should answer the question searchers have when they entered the search term. The hundreds of ranking factors that Google looks at indicate the quality of the page in some way. Google’s algorithm updates are about ensuring the best content ranks high in the SERPs (search engine results pages).

You can strategize high-quality content by paying writers to create content for your website and either brushing up on your grammar or having any content you post to go through an editor first. Keeping content free of errors helps establish your website as an authority. It should also be engaging to create loyal readers.

Social Proof Matters

Social proof is a phenomenon in which people give more credibility to behavior, the more they see other people doing it. If you’re trying to choose between two new businesses, you will feel more comfortable choosing the one that has a greater number of positive customer reviews. Customer reviews, likes, and retweets are indicators of social proof online.

Positive reviews contribute to organic search performance. Search engines perceive customer reviews as a sign of trustworthiness and authority. Google reviews are especially important in Google rankings for local businesses because Google displays important information like customer ratings about the top three businesses it lists in the SERPs. You can encourage customers to leave reviews by responding to current reviews, asking them to write reviews, and adding your business to multiple review sites.

User Experience is Key

Metrics like bounce rate and page load times, which affect user experience, are part of ranking algorithms. Search engines understand that people get frustrated easily with long page load times. Webpages are expected to load instantly with today’s technology. Users will often hit the back button if the page takes too long to load. This can increase your bounce rate, which is the percentage of users who leave your website after seeing one page.

The average bounce rate varies among industries. In general, bounce rates of 60 percent and below are normal. 90 percent and above is when you may want to consider there is something chasing people off of your website. Design pages with user experience in mind by making all pages on your website mobile-friendly and quick to load. Use ads sparingly as well. Pages cluttered with ads deter readers.

A Personal Touch

Google delivers personalized search results based on each person’s browsing history. This increases the importance of appealing to your target audience. Write content for your website with the target audience in mind. Don’t focus too much on the SEO beyond using the keyword at least once and naturally within the content.

SEO techniques like header tags and meta descriptions also matter, but content is written for humans. Incorporate pictures into your content to improve their readability, and keep paragraphs short. Also understand that because of personalized search results, not everyone will necessarily see the same SERPs for the same search term. The goal is to reach people who are interested in your content.

SEO is becoming more and more human as Google refines its algorithm and technology evolves. Webpages load faster, so users have higher demands. Mobile search traffic has also overtaken desktop traffic, resulting in a necessity for mobile-friendly design. Google’s SERPs is even personalized now based on what sites an individual frequently visits, their search history and other data that Google gathers on them. Businesses must focus on providing high-quality content, and use SEO to support that content.

Do I Need A Website For My Business? Yes – And Here Are 5 Reasons Why

5 Reasons Why Your Business Needs a Website

 

1. People Use The Internet Heavily To Find Information

Did you know that on average, Americans spend over 22 hours surfing the internet per week? And 92% of these internet users use their cell phone to go online! If your website is not one of the billions of sites people can peruse on a daily basis, you are missing out on a large part of the market!

 

2. If You Do Not Have A Website, Your Business Will Likely Be Passed Up

In the age of information technology, people want information quickly.

Let’s say you do not have a website, but you do have a google maps listing. People are able to call your business for more information. Having a listing on google maps is a great start, but what if someone finds you outside of business hours? They want to know about a service you offer or a product you have but they will have to wait until tomorrow. Unfortunately, most consumers don’t want to wait to get the answer they are looking for, so your business will likely be passed up in favor of a competitor with a website.

In addition to missing out on after-hours customers, research by YP and LSA found that 30% of consumers will immediately decide not to go with a particular business if it does not have a website. You may run the risk of being viewed as a business that no longer exists or one that isn’t established if you do not have a website.

 

3. You’re More Likely to Be Found on Google if You Have A Website

Google search results are heavily reliant on a website or domain associated with a business. According to MOZ, most ranking factors include having a domain with website and associated keywords. This means even though you may have a facebook or google maps listing, creating a website will make it substantially easier to rank on search engines.

 

4. A Website Is Your 24/7 Salesperson

You need to sleep, but your website doesn’t! A website can capture leads you otherwise would not be able to reach due to its constant presence online. A well-optimized website can convert up to 5-10% of your visitors – and you won’t have to lift a finger to get these clients once the design and funnels are worked out!

The best part of this salesperson? Websites are much more affordable than they used to be due to advances in web technology which significantly reduces your cost per lead.

 

5. A Website Is The Best Way To Control Your Brand

With other platforms such as social media or google maps, you have limited control of what is said and the information displayed about your business. With your website, you can control all of the content and information people see – including showing customer testimonials. You can use your website to target specific markets and target your ideal client base. In other words, Facebook, Google Maps & LinkedIn are not enough – you need your own website to control your brand. 

By controlling your content, you are also able to add content that answers most commonly asked questions about your services. This will save you a lot of time on sales calls!

 

Not totally convinced yet? Talk to our team and learn more about what a website can do for you!