SEO is More Human Than You Think

Search engine optimization sounds technical, but it’s more human-oriented than we think. Humans are on the other end of every search phrase, so it makes sense that the best strategy is to write engaging content. Google has stated this fact numerous times over the years in different ways. As long as you write good content and don’t use black hat SEO techniques, you don’t need to worry about being burned by an algorithm update.

Content is King

Original, valuable content is one of the most important aspects of your website and SEO. Google’s goal is to display high-quality, relevant web pages in the top 10 search results. These webpages should answer the question searchers have when they entered the search term. The hundreds of ranking factors that Google looks at indicate the quality of the page in some way. Google’s algorithm updates are about ensuring the best content ranks high in the SERPs (search engine results pages).

You can strategize high-quality content by paying writers to create content for your website and either brushing up on your grammar or having any content you post to go through an editor first. Keeping content free of errors helps establish your website as an authority. It should also be engaging to create loyal readers.

Social Proof Matters

Social proof is a phenomenon in which people give more credibility to behavior, the more they see other people doing it. If you’re trying to choose between two new businesses, you will feel more comfortable choosing the one that has a greater number of positive customer reviews. Customer reviews, likes, and retweets are indicators of social proof online.

Positive reviews contribute to organic search performance. Search engines perceive customer reviews as a sign of trustworthiness and authority. Google reviews are especially important in Google rankings for local businesses because Google displays important information like customer ratings about the top three businesses it lists in the SERPs. You can encourage customers to leave reviews by responding to current reviews, asking them to write reviews, and adding your business to multiple review sites.

User Experience is Key

Metrics like bounce rate and page load times, which affect user experience, are part of ranking algorithms. Search engines understand that people get frustrated easily with long page load times. Webpages are expected to load instantly with today’s technology. Users will often hit the back button if the page takes too long to load. This can increase your bounce rate, which is the percentage of users who leave your website after seeing one page.

The average bounce rate varies among industries. In general, bounce rates of 60 percent and below are normal. 90 percent and above is when you may want to consider there is something chasing people off of your website. Design pages with user experience in mind by making all pages on your website mobile-friendly and quick to load. Use ads sparingly as well. Pages cluttered with ads deter readers.

A Personal Touch

Google delivers personalized search results based on each person’s browsing history. This increases the importance of appealing to your target audience. Write content for your website with the target audience in mind. Don’t focus too much on the SEO beyond using the keyword at least once and naturally within the content.

SEO techniques like header tags and meta descriptions also matter, but content is written for humans. Incorporate pictures into your content to improve their readability, and keep paragraphs short. Also understand that because of personalized search results, not everyone will necessarily see the same SERPs for the same search term. The goal is to reach people who are interested in your content.

SEO is becoming more and more human as Google refines its algorithm and technology evolves. Webpages load faster, so users have higher demands. Mobile search traffic has also overtaken desktop traffic, resulting in a necessity for mobile-friendly design. Google’s SERPs is even personalized now based on what sites an individual frequently visits, their search history and other data that Google gathers on them. Businesses must focus on providing high-quality content, and use SEO to support that content.

Do I Need A Website For My Business? Yes – And Here Are 5 Reasons Why

5 Reasons Why Your Business Needs a Website


1. People Use The Internet Heavily To Find Information

Did you know that on average, Americans spend over 22 hours surfing the internet per week? And 92% of these internet users use their cell phone to go online! If your website is not one of the billions of sites people can peruse on a daily basis, you are missing out on a large part of the market!


2. If You Do Not Have A Website, Your Business Will Likely Be Passed Up

In the age of information technology, people want information quickly.

Let’s say you do not have a website, but you do have a google maps listing. People are able to call your business for more information. Having a listing on google maps is a great start, but what if someone finds you outside of business hours? They want to know about a service you offer or a product you have but they will have to wait until tomorrow. Unfortunately, most consumers don’t want to wait to get the answer they are looking for, so your business will likely be passed up in favor of a competitor with a website.

In addition to missing out on after-hours customers, research by YP and LSA found that 30% of consumers will immediately decide not to go with a particular business if it does not have a website. You may run the risk of being viewed as a business that no longer exists or one that isn’t established if you do not have a website.


3. You’re More Likely to Be Found on Google if You Have A Website

Google search results are heavily reliant on a website or domain associated with a business. According to MOZ, most ranking factors include having a domain with website and associated keywords. This means even though you may have a facebook or google maps listing, creating a website will make it substantially easier to rank on search engines.


4. A Website Is Your 24/7 Salesperson

You need to sleep, but your website doesn’t! A website can capture leads you otherwise would not be able to reach due to its constant presence online. A well-optimized website can convert up to 5-10% of your visitors – and you won’t have to lift a finger to get these clients once the design and funnels are worked out!

The best part of this salesperson? Websites are much more affordable than they used to be due to advances in web technology which significantly reduces your cost per lead.


5. A Website Is The Best Way To Control Your Brand

With other platforms such as social media or google maps, you have limited control of what is said and the information displayed about your business. With your website, you can control all of the content and information people see – including showing customer testimonials. You can use your website to target specific markets and target your ideal client base. In other words, Facebook, Google Maps & LinkedIn are not enough – you need your own website to control your brand. 

By controlling your content, you are also able to add content that answers most commonly asked questions about your services. This will save you a lot of time on sales calls!


Not totally convinced yet? Talk to our team and learn more about what a website can do for you!


Advantages of a Cloud Hosted Phone System

advantages of a cloud hosted PBX phone system

5 Benefits of A Cloud Hosted Phone System

As technology evolves, more and more companies are starting to move their phone systems to a cloud-based solution. There are countless benefits of a cloud-hosted PBX phone system, but first, before we discuss this, let’s understand the terminology.

A PBX stands for private branch exchange. You can think of this as an internal switchboard that connects your phone to the rest of the company’s phones and to external phones (outside of your company).

Traditionally, this meant that your phone had to be physically connected (through a wire) to this switchboard (PBX) and then physically connected to the PSTN (Public Switched Telephone Network) which would route your call to the intended person.

With a hosted solution, wired connections are no longer needed to connect your phone to the PBX. The elimination of this needed physical connection is what makes the cloud hosted PBX a clear winner over wired connections. Here are just a few of the countless benefits it offers:


1) Cloud Hosted Phone Systems are Cost Efficient

Because of the elimination of the need for phones to be physically wired to the PBX, this reduces expenses dramatically.  As long as your building is wired up with  Cat 5e, there is no need for complex (and expensive) infrastructure updates to change phone systems.

Cloud hosted PBX’s are serviceable off-site, so you will not need to wait for a technician to come on-site to repair your system which will reduce downtime & repair expenses.


2) Cloud Hosted PBX’s are Scalable

Cloud hosted PBX’s are perfect for growing businesses. Adding extensions, phone lines and connecting to mobile devices take significantly less time than the “old style”  phone systems. On a hosted solution, your phone system provider can easily add these without needing to be on site.

Adding on another location? You can host all your locations from one PBX! This allows you to be able to transfer calls from location to location seamlessly and easily.

Moved locations? Phones can be moved with minimal configuration, reducing your moving costs and making relocation a little less stressful.


3) Minimal Downtime & Outsourced Maintenance

Unlike the older phone systems, your phone system provider can perform maintenance off-site and typically won’t need to take your system offline to do these maintenance tasks. This can help reduce your I.T. costs and minimize the downtime you will experience during routine maintenance.


4) Hosted PBX’s are Loaded with Features

Features that seemed unattainable with traditional PBX systems are easily added with hosted PBX systems. Auto-attendant, call groups, call screening, voicemail to email, busy lamp fields and more are easily configurable and easy to change with a hosted solution.

With hosted PBX systems, an admin can also log into the system using their internet browser and view call history, listen into conversations and even “whisper” to someone in a conversation to help coach them during a call.


5) Hosted PBX’s are Reliable

We have heard nightmare situations with traditional PBX systems where the system is down for days while the company is waiting for their phone system company to fix the issue. With hosted PBX, in the rare case that you do have an issue, fixes can be implemented very quickly by your off-site phone provider.

Cloud-based PBX phone systems also offer geographic redundancy – if something should happen to the server your phone system is on, the system is automatically connected to another server – reducing downtime tremendously.

In the case of a natural disaster or internet outage, a cloud-based PBX system can route phone calls to someone’s cell phone which will reduce the amount of missed calls compared to a traditional system. If your traditional system is down due to a natural disaster, calls will not be able to go through until an on-site technician fixes the issue. This could take days to get your phone system back up and can affect your bottom line.


Interested in the benefits of a hosted PBX system? Contact your Business Account Executive or learn more here!

4 Reasons Why You Need an Managed Service Provider (MSP)

Should you Have an MSP or Hire In House?

Does this question sound familiar to you: “Should I employ an I.T. guy, or hire an I.T. company?”

If it does, you are probably weighing the pros and cons in terms of the cost of hiring in-house vs. getting an external MSP. Below are 4 reasons an MSP (or Managed Service Provider) is the better choice:


#1 Hiring In House is Expensive

A survey from Deloitte’s 2016-2017 Global CIO survey states that on average,  businesses spend about 3.28% of their revenue per year on I.T. expenses with banks being the highest, at 7.16% and construction being the lowest, at 1.51% and 57% of high performing companies (companies that consistently outperformed the S&P) increased their I.T. budgets from 2016-2017.

For a small business, this amount may not be enough to hire a salaried, in-house I.T. professional. This tends to be one of the biggest driving factors for getting an MSP vs hiring an in-house I.T. manager. However, there are a few more reasons an MSP is so enticing:


#2) MSP’s Have More Real Life Exposure

MSP’s have a client base that runs into a variety of I.T. challenges. The techs supporting these clients will learn how to overcome them and how to prevent them in the future. Techs do not like fixing the same issue over and over again, so they will apply what they have learned to all of their clients.

An in-house I.T. professional doesn’t have the exposure the MSP has, so when they do run into an issue, the fix might take longer as they learn to work through the problem.


#3) MSP’s Try To Stay On Top Of Technology

The goal of an MSP is to provide a service that is hands-off for the client with minimal intervention from the techs – and newer, better systems make this happen. Because of their exposure to different environments and I.T. challenges, an MSP will try to stay ahead of the curve in terms of virus protection, backups & new technology to keep downtime at a minimum.

Although an in-house I.T. professional knows your system very well, they may not have the foresight to make upgrades to protect against new security vulnerabilities or know when the system needs to be replaced with newer technology to keep your data safe.

#4) A Team Approach

In I.T., the phrase “two heads are better than one” certainly applies. If your company runs into a complex I.T. issue, your MSP will likely have multiple techs on staff to bounce ideas off of each other to get the job done which results in a sound resolution and a quick turnaround.

With an in-house technician, they might not have someone to help them through complex issues, get stuck, and ultimately cause more downtime for your business. They might also call an I.T. company for consulting which can become costly.


In Summary:


  • MSP’s are less expensive than an in-house I.T.
  • If you run into an issue, it’s typically not the first time an MSP tech has seen this problem – they will be able to fix this quicker than an in-house I.T. professional can.
  • Because of their exposure to a variety of environments, MSP’s know when to upgrade systems and are exposed to new technology to make systems run better – an in-house I.T. might not have that foresight due to their limited exposure.
  • MSP’s have teams of techs that can help resolve an issue quickly – an in-house I.T. might not have the resources to do so which can result in more downtime for your business.



Not sure what you need? We’d be happy to learn more about your business and discuss your needs. Contact us today!



Are Your Website Forms Going to Your Spam? Try This

How To Make Sure Your Forms Are Being Received

A marketer’s worst nightmare is when they send traffic and potential leads to a website but their client is not receiving the forms that are filled out.

We have run into this issue a few years ago. Short of asking our clients “hey did you receive this lead” after ever form fill-out, we didn’t always know if our clients received the leads coming in. Now, thanks to SendGrid, we can be confident leads are going to our clients’ inboxes!

If you aren’t a web developer, feel free to send this email over to your developer and they can set this up for you!

How To Install Sendgrid on Your WordPress Website:

First, Set up the API: 

  1. Log into SendGrid or create an account
  2. Go to Settings (on the left menu)
  3. Click API
  4. Click Create API Key
  5. Name it the company name
  6. Restricted Access
  7. toggle the mail send option on (should be a bright blue)
  8. Click Create & View
  9. Copy the API Key

Install the Plugin on Your Website

  1. Go to Plugins > Add New
  2. Search for Sendgrid
  3. Install and Activate the first option
  4. Go to Settings >sendgrid
  5. Enter the api Key
  6. Add the Name and sending address
  7. Click “save”
  8. Test the email by sending it to yoruself.

Once you have confirmed you can receive emails, you’re all set! 

Want to make sure your emails are coming in? You can check your sendgrid account to see what has been sent and the status of the email (has it been delivered/bounced/opened).

5 Reasons You Need To Start Using Facebook Ads

I’m sure you’ve heard it before – “Are you advertising on Facebook?”

For those who have answered “No” you may think that Facebook won’t fit into your business model, or it won’t reach the correct audience. Or perhaps you tried it years ago, and your efforts were unsuccessful.

We are here to say give it a (or another) try! Below are the top 5 reasons why you should start using Facebook advertising.

Reason #1 – Facebook Ads are Effective

Marketers and businesses are spending more and more on social media advertising.  In fact, it was predicted that U.S. social advertising spend was to increase to $11 Billion in 2017 (up from $4.7 billion in 2012).

In fact, 96% of social media marketers use Facebook and believe that these ads produce the best ROI for their clients!

Some big name brands, as well as some small businesses (both B2C and B2B), have seen massive returns on these ads!


Reason #2 You Can Refine Your Audience

Facebook is truly amazing for advanced audience targeting. Unlike Google AdWords, which has a limited interface for audience targeting, you can narrow down your audience on Facebook to their interests, demographics, locations, behaviors, likes, and visits to your site.

This is extremely useful if you know your target audience.

Not sure who your target audience is? You can experiment exposing your ads to different audiences and compare!


Reason #3 – Remarketing

Now, remarketing is not something unique to Facebook, but this is an excellent feature that Facebook offers for even more advanced targeting.

What is remarketing? You can embed a code from Facebook that can track users that visit your site and then display your ads to these users on their facebook.

I’m sure you have experienced remarketing in the past – you visit a website once and their ads follow you all over. If done correctly, your traffic from remarketing will be more effective than campaigns with no remarketing. This is because the user is already familiar with your brand and product/service.


Reason #4 – More Affordable Than Other PPC Campaigns

Although there will always be a place in the market for AdWords, and other PPC campaigns, Facebook ads can be as cheap as a couple of cents per click or per impression (based on what you decide to target your ads for). Once optimized, these campaigns can be extremely effective (see point #1). You can start seeing results with $100 or less!


Reason #5 – Highly Customizable Ads

You can customize your ads based on what your ultimate goal is. Do you want to get more page likes? Do you want someone to click on a link to your website? Are you looking for brand awareness? There is an ad type for that!

You can also choose to show a carousel of images, display a video, or a static image and more! They are constantly adding more ways to display your ad content for more engagement.

Not sure which one to use? Run a few campaigns and compare their effectiveness!


Google+ Postings & Google My Business

As a company that helps clients with website design and marketing, including SEO and social media services, OneClick believes in the importance of Google+. Many of our clients, however, wonder whether or not posting on Google+ is necessary. Although the number of active Google+ users consistently falls behind popular social media sites like Facebook, Instagram, and Twitter, it can still give your business a leg up on the competition.

Here are the advantages of Google+ for online marketing and search engine optimization:


1. Better search engine results
Since Google dominates the search engine market, and Google+ is their social networking site, Alison Zeringue of Marketing Land suggests you “play in their sandbox.” Having a Google+ page for your business means staying ahead—or above—the competition in Google search results.


2. Your business will be “treated better” by Google during user searches
If your business has a Google+ page, especially with reviews, Google can post basic information (such as a picture and your average star-system rating) at the top of the search results in their “carousel.” This means users can see information about your website without having to click on anything. It’s easy to read, and is placed above the organic list of search results for companies that didn’t join the Google+ party, making it convenient for the searcher and more likely to be seen. See example:







Similarly, the Google+ “Publisher” markup feature makes it so that when someone runs a Google search for your business, Google pulls information from your Google+ page to create a “Knowledge Graph.” See example:







3. Google+ is linked with other popular sites and platforms
Google+ is, of course, linked with Google, the most popular search engine. But Google also owns YouTube, the most popular video website and one of the most popular social media platforms, as well as their email service Gmail, which has over 1 billion users.

Connecting Google+ posts with YouTube can mean that your posts—in this case, videos—will be seen by more people. And if any of your target audience uses Gmail, they can see your Google+ posts integrated right into an email. Not only is this feature visually appealing, but it includes easy, clickable links, as well as a ‘follow’ button and recent posts on your business’ Google+ page.


4. Cater to specific audiences
One of the features of Google+ is called “Communities.” This allows users to be a part of groups and get updates on their hobbies and interests (i.e. yoga, cats, etc.). Through your Google+ page, your business can get involved in these online communities (via forums, etc.) and gain recognition from your target demographic. You can also start your own “community.”


5. Google My Business posts
Within Google+, there is a tool called Google My Business. This allows you to see your Google ratings and reviews, statistics, and create posts that are slightly different than regular Google+ postings—they actually show up in searches, right under the “Knowledge Graph”.  These posts are usually used to announce or market promotions, specials, new or popular products, and upcoming events. Google My Business posts are also great for taking reservations and attracting signups for memberships and newsletters. Posts include different call-to-action (CTA) buttons to choose from, including “learn more,” “get offer,” “reserve,” “buy,” or “sign up.”

Google created this tool to help small businesses—that aren’t as familiar with SEO practices—show up in local searches. See example:



From “Knowledge Graphs” to Google My Business, Google+ is an integral part of marketing your business online for search engine optimization (SEO). That’s why OneClick recommends creating a Google+ profile for your business and posting to it regularly, just like we do for our clients! Happy posting!

Beware of SEO Scammers

SEO Scam Callers Claiming to Be Google

Beware of spam callers calling your business claiming to be Google (or third-party representatives of Google) saying that you need immediate SEO help or else your site will be shut down or blocked from search engines. This is not Google, but a scam to look out for.

One Click, Inc. has been notified by clients that these calls are sometimes received shortly after launching their new website. This is, in fact, a sign that your new site is being seen on Google, and fly-by-night opportunists are hoping to take advantage of the new launch by asking you about your website and financial information and trying to sell you something that you are already paying for; however, these scammers will not and cannot deliver the services they are promising. They often use jargon, threats, and urgency to attempt to extract money from individuals over the phone.

Some scammers will use tricks that might boost your rankings for a day or two, such as stuffing pages with an unnecessary quantity of key terms; however, Google knows this trick and will quickly push your website to the end of the results when someone tries to run a search for your site or its contents. In some cases, your website will no longer show up in search results at all.

Do not be a victim of this scam. Stick to a professional brick-and-mortar agency that you can reach out to and meet with at any time. At One Click, we are a full-service, brick-and-mortar website company!

Contact Form Spammers

There are also scams in which so-called SEO specialist “spam” your website’s contact form. Do not trust strangers who excessively and aggressively attempt to contact you or your business through your contact form. When it comes to SEO services, you need to know:

  • Who your provider is
  • What they are doing
  • When they are doing it
  • Where they are located
  • How to meet with them
  • The results of their efforts reported monthly to you

These are promises we make to you here at One Click. We use conservative, “white hat” SEO methods that strictly follow Google’s guidelines for search engine ranking. As those guidelines change several times per year, we keep an eye on things and make adjustments as needed to maintain or reclaim your rankings (should one of Google’s updates negatively affect your website’s rankings). As we play by the rules and stay up to date, we have yet to have any of our clients severely negatively impacted, whether by Google’s changes or our own SEO practices. Unlike scammers, One Click will not use tricks that will push your website to the back end of search results, nor will your website ever be banned—not on our watch!

If you receive one of these phone calls or submissions to your website’s contact form, do not provide the sender with any personal or financial information. To protect yourself, One Click recommends that you hang up, or simply don’t respond.