January Algorithm Updates
The new year started quietly for Google algorithm updates. For the most part, it stayed that way throughout the month.
The company placed renewed emphasis on the SMITH algorithm as the year started. Google designed this tool to help them understand passages within a document. They did not mean it to replace BERT, but for both instruments to complement each other. This change may be huge, especially for researchers, because it may help Google locate more relevant documents for particular topics.
Index Coverage Data Improvements
Google has been quietly rolling out improvements to their indexes since mid-November. This index that you can view in your Google Search Console shows you what Google found when trying to crawl your site. You may have gotten a generic crawl anomaly message in the past, but the company is trying to be more helpful. Now, if there is a problem, you will see:
- Indexed but blocked – These pages were blocked by a robots.txt when Google tried to crawl them.
- Indexed Without Content – Google did not find any content when crawling these pages.
- 404 errors- Google says soft 404 error reporting is more accurate.
Google Page Rankings Influenced by Site Quality
SEO experts worldwide have long debated whether Google issues rankings based on entire sites or if they issue rankings based on individual pages. The answer is a little of both, depending on what information they can discover. Therefore, you need to make sure that it is clear how each page on your site fits into your overall scheme to build your domain authority. You also need to make each page is the best that it can be to get a higher quality score and to impress real people.
We want to help you have a more productive year in 2021. Let us help you move towards your SEO New Year’s resolutions.