Top 10 Ways To Boost E-commerce Sales

Increase Your E-Commerce Sales

Moving customers through the sales funnel is key to your e-commerce business. Yet, it can be challenging to connect with them and convince them that you have the right answer to their issues. Since your target audience is never without their smartphones with the internet on it, you must connect with your customers each step of the way. The companies who do it best are successful. Some techniques have proven more successful than others, so you will want to be sure and use them.

1. Connect With Your Target Audience Where They Are

The more you keep your company’s name at the forefront of your audience’s minds, the more likely they are to think of you when they need your products. Almost every company can benefit from posting on Facebook regularly. The best time to post depends on your type of business. Consider these survey results:

  • Consumer goods- Wednesdays at 1 p.m. and Fridays at 11 a.m.
  • Media- Tuesday, Wednesdays and Thursdays at 5 p.m. Friday at 8:30 a.m.
  • Education – Wednesdays at 9 a.m. and Saturdays at 5 p.m.
  • Nonprofits- Wednesdays and Fridays at 8:30 a.m.
  • Technology – Wednesdays from 9-to-11 a.m.
  • Healthcare- Wednesdays from 10 a.m.-to-12 p.m.
  • Finance – Wednesdays at 12 p.m.
  • Recreation – Tuesdays at 2 p.m., Wednesdays at 1 p.m. and Fridays at 11 a.m.

2. Use Influencers to Create Buzz Around Your Company

You can change a lot of people’s minds when the right influencers are promoting your company. If you are a small-to-mid-size company, consider using multiple influencers that have a smaller following. Before hooking up with an influencer, spend some time learning about their followers as you want their followers and your target audience to match as closely as possible. If you are working with a limited budget, adding small influencers can help you attract more attention.

3. Employ Instagram-worthy Photos

While you can find plenty of free photo sites, they will not have the same impact as having a professional take photo of your products. Design each image to have an emotional effect on your target audience. People love to see themselves when they look at your photos, so choose options that feature people like your target audience. Select images that help to emphasize the unique selling points of your products.

4. Utilize Structured Data

On average, creating structured data for each of your web pages increases click-through rates by 43%, impressions by 1% and average position by 12%. Part of the reason is that your site is more likely to get selected for one of Google’s unique features, such as their shopping carts, knowledge panels, and other notable aspects appearing at the top of their page. They make the process simple by offering an easy-to-use tool to add to your code. If your site operates on WordPress, you can even use a tool to take most of the manual labor out of the process.

5. Garner Reviews

Over 70% of customers read online reviews before making a purchasing decision, with the average customer reading 10 reviews before deciding on the product meeting their needs the best. Therefore, you should make it easy for customers to find your reviews by claiming sites where your customers are most likely to look. Create ways to make it easy for customers to leave reviews when they are happiest with your products. Be sure to react to the reviews left regularly. Customers usually ignore reviews written more than three months ago, so you must keep harvesting new reviews an ongoing priority. Depending on your industry, some sites you may want to claim include:

  • Yelp
  • TripAdvisor
  • Better Business Bureau
  • Angie’s List
  • Choice
  • Amazon Customer Reviews
  • Consumer Reports
  • Manta

6. Claim Your Google My Business Page

If you have not already done so, you need to claim your Google My Business page. This location is one of the first places where customers will leave reviews, and you will want others to read those reviews and your responses. Not only does your target audience member see this pop up when they Google the name of your business, but Google is also more likely to pull from this section when they are creating their unique features. Therefore, you should take the time to optimize your listing. Start by filling out your business profile. Take advantage of Google Posts to promote sales, information and other details about your business. As with other reviews, you should be responding to the reviews regularly. You should also write your business description carefully so that it contains your most important keywords without looking spammy.

7. Create a Strong Navigation System

Do not frustrate your customers by making them spend hours on your site before they arrive at the products that they are most interested in buying, or they will head to your customer’s site. Most people look at a webpage in an F pattern. Imagine an F appearing on your page and put the product’s critical details somewhere along that imaginary line. If you have many products to offer, consider letting them lazy load as you only have about two seconds to get your website loaded before your customer heads to your competition. In order to encourage sales, it takes a great product described using your company’s tone by an outstanding copywriter on a well-designed page.

8. Offer a Secure Buying System

Almost 70% of shopping carts are abandoned, but you can do things to lower that number. Start by looking at your additional costs, such as shipping and handling, to see that you have them set at reasonable fees. Offer the customer a small reward for giving you their email address early in their visit and automatically complete this part of the form. Gather only the information that you need to complete the sale. Give your customers an opportunity to checkout as a guest. Allow customers to pay in as many ways as possible. Complete the steps to get an SSL certificate on your site. Provide straightforward ways to reach your customer service and equip the agents to answer most questions.

9. Give Your Customer More Than They Expect

There are many ways that you can give your customers more than they expect. Even if you must raise your prices a little, consider offering free shipping or free shipping over a reasonable dollar amount. Create opt-in offers that allow you to capture their email address. Suggest packages that give customers bargains if they buy more at one time.

10. Make Use of Remarketing Techniques

One of the keys to successful remarketing is to hyper-focus on what pages a customer visited. For example, if a customer reads one blog and left, you will want to capture them with a general message. Alternatively, if the customer visited several pages and looked at products in one of your categories, target them specifically with content fitting that category. Spend some of your resources retargeting customers who have brought from you in the past. Assuming they were happy with their first purchase, they are more likely to return and statistics show that they will usually buy more at one time.

Keep these tips in mind and watch your e-commerce business thrive. If you need help implementing them, be sure to contact us.

What To Look For In A VoIP Provider

voip providers

VoIP Provider: Serving All of Greater Milwaukee, WI and the Midwest with Quality, Affordable VoIP phones and service!

As you start investigating the move to VoIP phone service, you may have many questions about selecting the best phone provider for your area. Work with a value-added reseller because they are experts at tying all the pieces together so that you get the customized service that best meets your needs. There are several factors to keep in mind when choosing your VoIP service provider.

FCC Certified and Compliant

When you pick up the phone during an emergency, you want a dial tone. Working with a provider who is FCC certified and compliant helps ensure that it is going to happen. A VoIP service provider must clear many hurdles before receiving this certification, and you can be sure that they have by consulting a current VoIP providers list. One thing that FCC certification ensures is that you can reach E911 in case of an emergency. If you do not provide this essential service to your employees and customers, you may find yourself facing legal problems. Additionally, it is the right thing to do.

Upstream Carrier

It is common for VoIP providers to use many different upstream carriers. Providers that you are considering should be willing to show you their worldwide list that is fully compliant. Additionally, there should be lots of redundancy built into the system so that if one area is busy or has suffered some disaster, your call automatically reroutes to an available service.Confirm that the upstream carrier owns and manages the phone number. If they rely on another company to provide the numbers to them, you may lose your number if they choose to stop doing business with that supplier. Losing your number can cause enormous problems for your business as you would have to redo any advertising containing that phone number. Additionally, your current customers may think that you went out of business when they cannot reach you at your existing number.

Even if the upstream carrier and the provider are still working together, your business may get caught in a number audit resulting in your business losing its current phone number.

Contract-Free

If the VoIP provider requires you to sign a contract, especially a long-term one, a warning flag should go up instantly in your mind. Some carriers make customers sign contracts because their customers want to flee for better service from other companies.

Contact us today as we want to be your VoIP provider. We give each customer outstanding customer service with the best PBX software for just $23 per month after taxes per phone line. We will never ask you to sign a contract because we keep our customers by providing a superior product backed by an unstoppable customer service team.

Looking for An Alternative to Zoom? Try Your VOIP Phone System

alternatives to zoom

Are you frustrated with trying to use Zoom for your business during this new work-from-home era? Unless you buy a costly subscription plan, you are limited to 45-minute meetings. Many have raised security concerns, and you can never see all the participants at the same time. Zoom is not alone. Google Meetup and other platforms all have frustrating limitations. There are many advantages of mitigating your video conferencing to a VoIP system.

Costs

If you are spending a bundle on producing web conferences, doing them on a VoIP phone system eliminates most of those costs. You can take the monthly subscription cost out of your budget. You will never pay an extra fee if you have technical questions about your VoIP service, while this can often come at a high cost when you work with a web conference service.

Improved Visibility

When you use a VoIP phone system, you not only lower the cost, but you also make your presentations more user friendly because they are using Zoom alternative hosts that they are already comfortable using. You can set it up so that everyone within your organization can view the presentation. At the same time, you can see what your team is doing. There is no limit to the number of people who can be on the Zoom alternative host at one time, so you can easily connect with those you need to be involved.

Increased Security

Eliminate employees from claiming that you never told them that because each session records automatically. Furthermore, if your employees need to go back and review exactly what they are supposed to be doing or the company’s viewpoint on a subject, they can quickly check the recording on this Zoom alternative hosts. It is also straightforward to share tools with different employees within your organization, which automatically creates better teamwork between individuals and departments.

User Friendly

You may have employees who do not like technology, but this Zoom alternative host is incredibly user friendly. This system encourages employees to relax and get to work. Additionally, the more relaxed your employees are with the technology, the more they can open up and think creatively, which usually leads to better solutions.

 

If you are ready to discuss Zoom alternatives, contact us today. We are committed to providing white glove customer service to each of our clients. You will not believe the low cost that is available to you for this high-quality service.

Advantages of a Cloud Hosted Phone System

advantages of a cloud hosted PBX phone system

5 Benefits of A Cloud Hosted Phone System

As technology evolves, more and more companies are starting to move their phone systems to a cloud-based solution. There are countless benefits of a cloud-hosted PBX phone system, but first, before we discuss this, let’s understand the terminology.

A PBX stands for private branch exchange. You can think of this as an internal switchboard that connects your phone to the rest of the company’s phones and to external phones (outside of your company).

Traditionally, this meant that your phone had to be physically connected (through a wire) to this switchboard (PBX) and then physically connected to the PSTN (Public Switched Telephone Network) which would route your call to the intended person.

With a hosted solution, wired connections are no longer needed to connect your phone to the PBX. The elimination of this needed physical connection is what makes the cloud hosted PBX a clear winner over wired connections. Here are just a few of the countless benefits it offers:

 

1) Cloud Hosted Phone Systems are Cost Efficient

Because of the elimination of the need for phones to be physically wired to the PBX, this reduces expenses dramatically.  As long as your building is wired up with  Cat 5e, there is no need for complex (and expensive) infrastructure updates to change phone systems.

Cloud hosted PBX’s are serviceable off-site, so you will not need to wait for a technician to come on-site to repair your system which will reduce downtime & repair expenses.

 

2) Cloud Hosted PBX’s are Scalable

Cloud hosted PBX’s are perfect for growing businesses. Adding extensions, phone lines and connecting to mobile devices take significantly less time than the “old style”  phone systems. On a hosted solution, your phone system provider can easily add these without needing to be on site.

Adding on another location? You can host all your locations from one PBX! This allows you to be able to transfer calls from location to location seamlessly and easily.

Moved locations? Phones can be moved with minimal configuration, reducing your moving costs and making relocation a little less stressful.

 

3) Minimal Downtime & Outsourced Maintenance

Unlike the older phone systems, your phone system provider can perform maintenance off-site and typically won’t need to take your system offline to do these maintenance tasks. This can help reduce your I.T. costs and minimize the downtime you will experience during routine maintenance.

 

4) Hosted PBX’s are Loaded with Features

Features that seemed unattainable with traditional PBX systems are easily added with hosted PBX systems. Auto-attendant, call groups, call screening, voicemail to email, busy lamp fields and more are easily configurable and easy to change with a hosted solution.

With hosted PBX systems, an admin can also log into the system using their internet browser and view call history, listen into conversations and even “whisper” to someone in a conversation to help coach them during a call.

 

5) Hosted PBX’s are Reliable

We have heard nightmare situations with traditional PBX systems where the system is down for days while the company is waiting for their phone system company to fix the issue. With hosted PBX, in the rare case that you do have an issue, fixes can be implemented very quickly by your off-site phone provider.

Cloud-based PBX phone systems also offer geographic redundancy – if something should happen to the server your phone system is on, the system is automatically connected to another server – reducing downtime tremendously.

In the case of a natural disaster or internet outage, a cloud-based PBX system can route phone calls to someone’s cell phone which will reduce the amount of missed calls compared to a traditional system. If your traditional system is down due to a natural disaster, calls will not be able to go through until an on-site technician fixes the issue. This could take days to get your phone system back up and can affect your bottom line.

 

Interested in the benefits of a hosted PBX system? Contact your Business Account Executive or learn more here!

Are Your Website Forms Going to Your Spam? Try This

How To Make Sure Your Forms Are Being Received

A marketer’s worst nightmare is when they send traffic and potential leads to a website but their client is not receiving the forms that are filled out.

We have run into this issue a few years ago. Short of asking our clients “hey did you receive this lead” after ever form fill-out, we didn’t always know if our clients received the leads coming in. Now, thanks to SendGrid, we can be confident leads are going to our clients’ inboxes!

If you aren’t a web developer, feel free to send this email over to your developer and they can set this up for you!

How To Install Sendgrid on Your WordPress Website:

First, Set up the API: 

  1. Log into SendGrid or create an account
  2. Go to Settings (on the left menu)
  3. Click API
  4. Click Create API Key
  5. Name it the company name
  6. Restricted Access
  7. toggle the mail send option on (should be a bright blue)
  8. Click Create & View
  9. Copy the API Key

Install the Plugin on Your Website

  1. Go to Plugins > Add New
  2. Search for Sendgrid
  3. Install and Activate the first option
  4. Go to Settings >sendgrid
  5. Enter the api Key
  6. Add the Name and sending address
  7. Click “save”
  8. Test the email by sending it to yoruself.

Once you have confirmed you can receive emails, you’re all set! 

Want to make sure your emails are coming in? You can check your sendgrid account to see what has been sent and the status of the email (has it been delivered/bounced/opened).

5 Reasons You Need To Start Using Facebook Ads

I’m sure you’ve heard it before – “Are you advertising on Facebook?”

For those who have answered “No” you may think that Facebook won’t fit into your business model, or it won’t reach the correct audience. Or perhaps you tried it years ago, and your efforts were unsuccessful.

We are here to say give it a (or another) try! Below are the top 5 reasons why you should start using Facebook advertising.

Reason #1 – Facebook Ads are Effective

Marketers and businesses are spending more and more on social media advertising.  In fact, it was predicted that U.S. social advertising spend was to increase to $11 Billion in 2017 (up from $4.7 billion in 2012).

In fact, 96% of social media marketers use Facebook and believe that these ads produce the best ROI for their clients!

Some big name brands, as well as some small businesses (both B2C and B2B), have seen massive returns on these ads!

 

Reason #2 You Can Refine Your Audience

Facebook is truly amazing for advanced audience targeting. Unlike Google AdWords, which has a limited interface for audience targeting, you can narrow down your audience on Facebook to their interests, demographics, locations, behaviors, likes, and visits to your site.

This is extremely useful if you know your target audience.

Not sure who your target audience is? You can experiment exposing your ads to different audiences and compare!

 

Reason #3 – Remarketing

Now, remarketing is not something unique to Facebook, but this is an excellent feature that Facebook offers for even more advanced targeting.

What is remarketing? You can embed a code from Facebook that can track users that visit your site and then display your ads to these users on their facebook.

I’m sure you have experienced remarketing in the past – you visit a website once and their ads follow you all over. If done correctly, your traffic from remarketing will be more effective than campaigns with no remarketing. This is because the user is already familiar with your brand and product/service.

 

Reason #4 – More Affordable Than Other PPC Campaigns

Although there will always be a place in the market for AdWords, and other PPC campaigns, Facebook ads can be as cheap as a couple of cents per click or per impression (based on what you decide to target your ads for). Once optimized, these campaigns can be extremely effective (see point #1). You can start seeing results with $100 or less!

 

Reason #5 – Highly Customizable Ads

You can customize your ads based on what your ultimate goal is. Do you want to get more page likes? Do you want someone to click on a link to your website? Are you looking for brand awareness? There is an ad type for that!

You can also choose to show a carousel of images, display a video, or a static image and more! They are constantly adding more ways to display your ad content for more engagement.

Not sure which one to use? Run a few campaigns and compare their effectiveness!

 

Google+ Postings & Google My Business

As a company that helps clients with website design and marketing, including SEO and social media services, OneClick believes in the importance of Google+. Many of our clients, however, wonder whether or not posting on Google+ is necessary. Although the number of active Google+ users consistently falls behind popular social media sites like Facebook, Instagram, and Twitter, it can still give your business a leg up on the competition.

Here are the advantages of Google+ for online marketing and search engine optimization:

 

1. Better search engine results
Since Google dominates the search engine market, and Google+ is their social networking site, Alison Zeringue of Marketing Land suggests you “play in their sandbox.” Having a Google+ page for your business means staying ahead—or above—the competition in Google search results.

 

2. Your business will be “treated better” by Google during user searches
If your business has a Google+ page, especially with reviews, Google can post basic information (such as a picture and your average star-system rating) at the top of the search results in their “carousel.” This means users can see information about your website without having to click on anything. It’s easy to read, and is placed above the organic list of search results for companies that didn’t join the Google+ party, making it convenient for the searcher and more likely to be seen. See example:

 

 

 

 

 

 

Similarly, the Google+ “Publisher” markup feature makes it so that when someone runs a Google search for your business, Google pulls information from your Google+ page to create a “Knowledge Graph.” See example:

 

 

 

 

 

 

3. Google+ is linked with other popular sites and platforms
Google+ is, of course, linked with Google, the most popular search engine. But Google also owns YouTube, the most popular video website and one of the most popular social media platforms, as well as their email service Gmail, which has over 1 billion users.

Connecting Google+ posts with YouTube can mean that your posts—in this case, videos—will be seen by more people. And if any of your target audience uses Gmail, they can see your Google+ posts integrated right into an email. Not only is this feature visually appealing, but it includes easy, clickable links, as well as a ‘follow’ button and recent posts on your business’ Google+ page.

 

4. Cater to specific audiences
One of the features of Google+ is called “Communities.” This allows users to be a part of groups and get updates on their hobbies and interests (i.e. yoga, cats, etc.). Through your Google+ page, your business can get involved in these online communities (via forums, etc.) and gain recognition from your target demographic. You can also start your own “community.”

 

5. Google My Business posts
Within Google+, there is a tool called Google My Business. This allows you to see your Google ratings and reviews, statistics, and create posts that are slightly different than regular Google+ postings—they actually show up in searches, right under the “Knowledge Graph”.  These posts are usually used to announce or market promotions, specials, new or popular products, and upcoming events. Google My Business posts are also great for taking reservations and attracting signups for memberships and newsletters. Posts include different call-to-action (CTA) buttons to choose from, including “learn more,” “get offer,” “reserve,” “buy,” or “sign up.”

Google created this tool to help small businesses—that aren’t as familiar with SEO practices—show up in local searches. See example:

 

 

From “Knowledge Graphs” to Google My Business, Google+ is an integral part of marketing your business online for search engine optimization (SEO). That’s why OneClick recommends creating a Google+ profile for your business and posting to it regularly, just like we do for our clients! Happy posting!