Are Your Website Forms Going to Your Spam? Try This

How To Make Sure Your Forms Are Being Received

A marketer’s worst nightmare is when they send traffic and potential leads to a website but their client is not receiving the forms that are filled out.

We have run into this issue a few years ago. Short of asking our clients “hey did you receive this lead” after ever form fill-out, we didn’t always know if our clients received the leads coming in. Now, thanks to SendGrid, we can be confident leads are going to our clients’ inboxes!

If you aren’t a web developer, feel free to send this email over to your developer and they can set this up for you!

How To Install Sendgrid on Your WordPress Website:

First, Set up the API: 

  1. Log into SendGrid or create an account
  2. Go to Settings (on the left menu)
  3. Click API
  4. Click Create API Key
  5. Name it the company name
  6. Restricted Access
  7. toggle the mail send option on (should be a bright blue)
  8. Click Create & View
  9. Copy the API Key

Install the Plugin on Your Website

  1. Go to Plugins > Add New
  2. Search for Sendgrid
  3. Install and Activate the first option
  4. Go to Settings >sendgrid
  5. Enter the api Key
  6. Add the Name and sending address
  7. Click “save”
  8. Test the email by sending it to yoruself.

Once you have confirmed you can receive emails, you’re all set! 

Want to make sure your emails are coming in? You can check your sendgrid account to see what has been sent and the status of the email (has it been delivered/bounced/opened).

5 Reasons You Need To Start Using Facebook Ads

I’m sure you’ve heard it before – “Are you advertising on Facebook?”

For those who have answered “No” you may think that Facebook won’t fit into your business model, or it won’t reach the correct audience. Or perhaps you tried it years ago, and your efforts were unsuccessful.

We are here to say give it a (or another) try! Below are the top 5 reasons why you should start using Facebook advertising.

Reason #1 – Facebook Ads are Effective

Marketers and businesses are spending more and more on social media advertising.  In fact, it was predicted that U.S. social advertising spend was to increase to $11 Billion in 2017 (up from $4.7 billion in 2012).

In fact, 96% of social media marketers use Facebook and believe that these ads produce the best ROI for their clients!

Some big name brands, as well as some small businesses (both B2C and B2B), have seen massive returns on these ads!

 

Reason #2 You Can Refine Your Audience

Facebook is truly amazing for advanced audience targeting. Unlike Google AdWords, which has a limited interface for audience targeting, you can narrow down your audience on Facebook to their interests, demographics, locations, behaviors, likes, and visits to your site.

This is extremely useful if you know your target audience.

Not sure who your target audience is? You can experiment exposing your ads to different audiences and compare!

 

Reason #3 – Remarketing

Now, remarketing is not something unique to Facebook, but this is an excellent feature that Facebook offers for even more advanced targeting.

What is remarketing? You can embed a code from Facebook that can track users that visit your site and then display your ads to these users on their facebook.

I’m sure you have experienced remarketing in the past – you visit a website once and their ads follow you all over. If done correctly, your traffic from remarketing will be more effective than campaigns with no remarketing. This is because the user is already familiar with your brand and product/service.

 

Reason #4 – More Affordable Than Other PPC Campaigns

Although there will always be a place in the market for AdWords, and other PPC campaigns, Facebook ads can be as cheap as a couple of cents per click or per impression (based on what you decide to target your ads for). Once optimized, these campaigns can be extremely effective (see point #1). You can start seeing results with $100 or less!

 

Reason #5 – Highly Customizable Ads

You can customize your ads based on what your ultimate goal is. Do you want to get more page likes? Do you want someone to click on a link to your website? Are you looking for brand awareness? There is an ad type for that!

You can also choose to show a carousel of images, display a video, or a static image and more! They are constantly adding more ways to display your ad content for more engagement.

Not sure which one to use? Run a few campaigns and compare their effectiveness!

 

Google+ Postings & Google My Business

As a company that helps clients with website design and marketing, including SEO and social media services, OneClick believes in the importance of Google+. Many of our clients, however, wonder whether or not posting on Google+ is necessary. Although the number of active Google+ users consistently falls behind popular social media sites like Facebook, Instagram, and Twitter, it can still give your business a leg up on the competition.

Here are the advantages of Google+ for online marketing and search engine optimization:

 

1. Better search engine results
Since Google dominates the search engine market, and Google+ is their social networking site, Alison Zeringue of Marketing Land suggests you “play in their sandbox.” Having a Google+ page for your business means staying ahead—or above—the competition in Google search results.

 

2. Your business will be “treated better” by Google during user searches
If your business has a Google+ page, especially with reviews, Google can post basic information (such as a picture and your average star-system rating) at the top of the search results in their “carousel.” This means users can see information about your website without having to click on anything. It’s easy to read, and is placed above the organic list of search results for companies that didn’t join the Google+ party, making it convenient for the searcher and more likely to be seen. See example:

 

 

 

 

 

 

Similarly, the Google+ “Publisher” markup feature makes it so that when someone runs a Google search for your business, Google pulls information from your Google+ page to create a “Knowledge Graph.” See example:

 

 

 

 

 

 

3. Google+ is linked with other popular sites and platforms
Google+ is, of course, linked with Google, the most popular search engine. But Google also owns YouTube, the most popular video website and one of the most popular social media platforms, as well as their email service Gmail, which has over 1 billion users.

Connecting Google+ posts with YouTube can mean that your posts—in this case, videos—will be seen by more people. And if any of your target audience uses Gmail, they can see your Google+ posts integrated right into an email. Not only is this feature visually appealing, but it includes easy, clickable links, as well as a ‘follow’ button and recent posts on your business’ Google+ page.

 

4. Cater to specific audiences
One of the features of Google+ is called “Communities.” This allows users to be a part of groups and get updates on their hobbies and interests (i.e. yoga, cats, etc.). Through your Google+ page, your business can get involved in these online communities (via forums, etc.) and gain recognition from your target demographic. You can also start your own “community.”

 

5. Google My Business posts
Within Google+, there is a tool called Google My Business. This allows you to see your Google ratings and reviews, statistics, and create posts that are slightly different than regular Google+ postings—they actually show up in searches, right under the “Knowledge Graph”.  These posts are usually used to announce or market promotions, specials, new or popular products, and upcoming events. Google My Business posts are also great for taking reservations and attracting signups for memberships and newsletters. Posts include different call-to-action (CTA) buttons to choose from, including “learn more,” “get offer,” “reserve,” “buy,” or “sign up.”

Google created this tool to help small businesses—that aren’t as familiar with SEO practices—show up in local searches. See example:

 

 

From “Knowledge Graphs” to Google My Business, Google+ is an integral part of marketing your business online for search engine optimization (SEO). That’s why OneClick recommends creating a Google+ profile for your business and posting to it regularly, just like we do for our clients! Happy posting!

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