How To Get Your New Business Found On Google
You have a brand new website for your brand new business – what now? How do you start generating business online? Follow the five steps below and you’ll get a jump start to having your business ranking online!
1. Create a Google My Business Page
A Google My Business page is the maps listings you see on Google maps when performing a search for places near you. Here is an example of what it looks like:
To Set up Google My Business:
- Follow this link: https://www.google.com/business
- Sign in (you’ll need a Google account – you can create one as well by clicking “create account”)
- Follow the prompts to create the account:
- Enter your business name
- Question: Do you want to add a location customers can visit like a store or office?
- This question is for Google to know if it should add a marker at your physical location so people can visit your shop or just list your service areas.
- Enter your address
- Google may ask you to move a marker onto your physical location
- Question: Do you also serve customers outside this location?
- Tell Google if you also make house calls or deliver to your customers
- List the areas you serve
- Chose the category that best fits your business
- Add your contact info
- Click “finish”
- Google will be sending a PIN number to the location you listed. You will need this to verify your business – this usually comes within five days
Optimize Your Google My Business Page
Make sure that you add pictures, a detailed description and make regular Google My Business posts to keep your profile up to date and looking appealing to your potential customers.
2. Add Your Business To Local Directories
Submit your website to as many local listing directories as you can. This influx of references to your website and business will help Google learn about what your business is, where it is located and who your target market is. Here is a list of local directories that you can submit your website to.
3. Submit Your Website to Google
It takes Google some time to recognize a new website, but you can speed up the process by submitting your website to Google. This involves setting up an account with Google Search Console.
To do this:
1. Go here: https://search.google.com/search-console/about and click “start now”
2. Sign in with your Google login
3. Click “add property” under the search dropdown
4. Under “domain”, type in your website domain (without the https://www.)
5. You’ll need to verify your domain. The easiest way to do this is to copy the TXT record and call your web host to ask them to direct you where to install this. Let them know that it is a TXT record that you’d like to add to your DNS for your domain.
6) To submit your website, click in the search box at the top of the Search Console page, and type in your website url.
7) Google will bring you to a page where you can select “request indexing” – this will send off the request to Google to start crawling your website!
Be sure to check Google Search Console often – it will let you know if there are any errors on your website!
4. Make Sure Your Content Has the Right Keywords
Your website should mention both your services/products and service area somewhere on the home page – preferably the website page title and within a few sentences into your content. Take note of the “keywords” people use when walking into your storefront or asking you about your services. If you notice that people use a common phrase, make sure that the phrase is mentioned on your website.
Keep in mind that the home page is typically the most common page to rank first, so while this is happening, make sure that the most common services/keywords are on that page.
5. Ask For Backlinks
If you have any vendors or clients that could list you on their website, ask them to link to your website, and in return, you can link to their site. Websites or vendors that are in the same industry as your own will be the most beneficial.