5 Reasons Why Your Business Needs a Website
1. People Use The Internet Heavily To Find Information
Did you know that on average, Americans spend over 22 hours surfing the internet per week? And 92% of these internet users use their cell phone to go online! If your website is not one of the billions of sites people can peruse on a daily basis, you are missing out on a large part of the market!
2. If You Do Not Have A Website, Your Business Will Likely Be Passed Up
In the age of information technology, people want information quickly.
Let’s say you do not have a website, but you do have a google maps listing. People are able to call your business for more information. Having a listing on google maps is a great start, but what if someone finds you outside of business hours? They want to know about a service you offer or a product you have but they will have to wait until tomorrow. Unfortunately, most consumers don’t want to wait to get the answer they are looking for, so your business will likely be passed up in favor of a competitor with a website.
In addition to missing out on after-hours customers, research by YP and LSA found that 30% of consumers will immediately decide not to go with a particular business if it does not have a website. You may run the risk of being viewed as a business that no longer exists or one that isn’t established if you do not have a website.
3. You’re More Likely to Be Found on Google if You Have A Website
Google search results are heavily reliant on a website or domain associated with a business. According to MOZ, most ranking factors include having a domain with website and associated keywords. This means even though you may have a facebook or google maps listing, creating a website will make it substantially easier to rank on search engines.
4. A Website Is Your 24/7 Salesperson
You need to sleep, but your website doesn’t! A website can capture leads you otherwise would not be able to reach due to its constant presence online. A well-optimized website can convert up to 5-10% of your visitors – and you won’t have to lift a finger to get these clients once the design and funnels are worked out!
The best part of this salesperson? Websites are much more affordable than they used to be due to advances in web technology which significantly reduces your cost per lead.
5. A Website Is The Best Way To Control Your Brand
With other platforms such as social media or google maps, you have limited control of what is said and the information displayed about your business. With your website, you can control all of the content and information people see – including showing customer testimonials. You can use your website to target specific markets and target your ideal client base. In other words, Facebook, Google Maps & LinkedIn are not enough – you need your own website to control your brand.
By controlling your content, you are also able to add content that answers most commonly asked questions about your services. This will save you a lot of time on sales calls!