Google Algorithm Updates in December 2019

Google is constantly changing their algorithms – changes range from small, stylistic changes to large updates that shake the SERPS worldwide. Below are some updates that we saw happen in December 2019:

Map Pack Update Confirmation

Google confirms a local pack update that they performed in early November. Google has officially called this the Nov. 2019 Local Search Update. Here is what google had to say about this update:

In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here: https://t.co/ShQm7g9CvN

— Google SearchLiaison (@searchliaison) December 2, 2019

Google also stated, “The use of neural matching means that Google can do a better job going beyond the exact words in the business name or description to understand conceptually how it might be related to the words searchers use and their intents…”

and

The use of neural matching in local search doesn’t require any changes on behalf of businesses. Those looking to succeed should continue to follow the fundamental advice we offer here: https://t.co/tPkyuyMjsP

— Google SearchLiaison (@searchliaison) December 2, 2019

Our take: Google is doing some quality updates to their google maps profiles – ensuring that your profile is up to date and accurate and that you get and respond to reviews is becoming more critical. We will be writing an article about how to optimize google maps in the near future! Overall, as usual, Google is trying to match search queries with the best possible businesses.

Unconfirmed Algorithm Update Chatter

December 4th

On December 4th we saw some chatter around a possible google update on December 3rd and 4th. Some think this is residual movement from earlier updates in November. We didn’t see any extreme spikes in movement from other trackers suggesting that it was not a large update – if there even was one.

Mozcast

SEMRush

Accuranker

Overall, nothing earth-shattering change wise – but there was enough chatter to warrant some investigation.

December 11

Starting December 10th, we see some movement on our trackers indicating some type of update going on. These updates have not been confirmed by Google, but there is some movement.

Mozcast: